U.S. Hispanic Media Markets, 1999-2005

HispanTelligence, Hispanic Business, Inc.
December 1, 2003
11 Pages - SKU: HIS1037960
License type:
Countries covered: United States

U.S. Hispanic Media Markets, 1999-2005

 
Advertisers spent an estimated $2.79 billion in 2003 to market their products to U.S. Hispanics, a 13-percent increase from 2002. The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has advertisers jockeying for a larger market share of this largely untapped market. Overall advertising spending increased by more than 47 percent since 1999 while spending in the top 10 DMAs experienced an increase of only 34 percent, suggesting that advertisers are targeting smaller markets such as Atlanta and Denver in an attempt to increase their advertising reach. HispanTelligence provides estimates for the market through 2005.


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