U.S. Hispanic Consumers in Transition: A Descriptive GuideHispanTelligence, Hispanic Business, Inc.June 1, 2003 84 Pages - SKU: HIS1037956 |
Countries covered: United States
Thus the appropriateness of the title selected for U.S. Hispanic Consumers in Transition, a publication produced by HispanTelligence, the research unit of Hispanic Business Inc. (HBI). Interested readers — be they marketers, investors, corporate executives, government officials, elected political figures, or simply students of the U.S. Hispanic market — will find in the chapters ahead a world of figures. The numbers, tables, and charts describe the emergence of the fifth-largest Hispanic economy in the world, as measured by population and purchasing power. U.S. Hispanic Consumers in Transition is nothing more than an introductory quantitative vision of a highly dynamic social reality. There is nothing static about the U.S. Hispanic world. The image of the U.S. Hispanic market conceived and described by the pioneers of the U.S. Hispanic communications industry in the 1960s and 1970s was swept away long ago by social, cultural, and economic change. The large and growing divide between native- and foreign-born Hispanic demographics becomes more pronounced with each passing year and decade. As marketers, political parties, corporations, educational institutions, and government officials strive to appeal to the hearts and minds as well as the growing purchasing and political power of U.S. Hispanics in the years ahead, who knows what winning strategies will prevail in the public information marketplace? |
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