Sweden : Primary Food Shoppers and Their Quest for Health and Nutrition - 2010 HealthFocus®International Trend Report
HealthFocus
September 17, 2010 196 Pages - SKU: HF6465694
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The HealthFocus Global Trend Report covers a wide variety of topics surrounding consumer attitudes and actions toward health and nutrition in a multitude of countries.
This report, with data collected in 2008, covers Sweden.
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- Section 1: Introduction and Methodology
- Introduction
- 2010 HealthFocus® International Trend Survey Countries
- HealthFocus® Trend Survey Country History
- Objectives
- Methodology - France
- Section 2: Executive Summary
- Section 3: Personal Health, Motivations & Attitudes
- Introduction
- Health Active Attitudes
- Personal Health Rating
- Well-Being
- Smoking and Drinking Habits
- Sleep
- Exercise Patterns
- Finding Time to Exercise
- Use of Alternative Treatments
- Top 10 Health Concerns
- Top 10 Health Problems
- Health Concerns versus Affected By
- Doctor Visits
- Doctor Recommended
- Section 4: Commitment to Health
- Introduction
- Eating Healthfully
- Choosing to Eat Healthfully
- Barriers to Healthy Lifestyles
- Making Healthy Choices
- Struggling to Eat Healthfully
- Balancing Health
- Willingness to Make Changes
- The Enjoyment of Eating Well
- Taste & Convenience
- Control over Health
- Control or Luck?
- Personalized Nutrition
- Paying for Personalized Nutrition
- Section 5: Food Choices & Eating Habits
- Introduction
- Types of Diets Followed
- Going Meatless
- Fruits and Vegetables
- Avoiding Certain Foods
- Choosing for Content
- Products You Use - Foods
- Getting More Of
- Looking to Avoid
- Products you Use - Supplements
- Using More Vitamins & Minerals
- Nutrient Sources - Natural vs. Fortified
- Section 6: Nutritional Knowledge & Awareness
- Introduction
- Health Knowledge
- Motivations for Learning
- Ingredient Awareness
- Less Awareness
- Desire to Learn More
- Less Interested In
- Top 10 Sources of Health Information
- Section 7: Food as Function
- Introduction
- Foods with Purpose
- Health Benefits - Product vs. Diet
- Using Foods to Manage Illness
- Prescription Concerns
- Choosing Specific Ingredients for Prevention
- Choosing for Benefits
- Choosing Foods with Purpose
- Section 8: The Functional Benefits Shoppers Want
- Introduction
- Benefits of Most Interest to Shoppers
- Choosing for Function
- Immunity
- Toxins
- Appearance
- Cognition
- Aging Successfully
- Energy
- Stress
- Performance
- Section 9: Managing Weight
- Introduction
- Weight Perceptions & Realities
- Diet Efforts by BMI
- Dieting Efforts
- Losing or Maintaining
- Weight Motivations
- Reasons for Not Taking Action
- Weight as a Motivator
- Foods for Weight Management
- The Yo-Yo Effect
- Rationalizing Weight
- Why We Overeat
- Habitual Eating
- Portion Control
- Thoughts on Snacking
- Section 10: In Search of Purity, Freshness, Organics & Food Safety
- Introduction
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Avoiding Additives & Artificial Ingredients
- Changing Use of Additives & Preservatives
- Attitudes on Processed Foods
- Additives & Processed Foods in Child's Diet
- Choosing Organics
- Regarding Organics
- Organic vs. Natural Brand Choice
- Changing Use of Organic & Natural Foods
- Cost of Organics
- Section 11: Parenting for Health & Wellness including Segmentation
- Introduction
- Children at Home
- Family Health
- Mom’s Motivations
- How Nutrition Helps
- Top 10 Concerns for Children
- Benefits of Interest for Kids
- Parental Responsibility
- Knowing What Children Eat
- Parental Control
- Control over Children’s Health
- Influencing Snacking
- Brand Influences for Children
- What Is a Gatekeeper Segmentation?
- Gatekeeper Segmentations
- Four Gatekeeper Segments
- Gatekeeper Descriptions
- Nurturer
- Controller
- Overwhelmed
- Uninvolved
- Global Gatekeeper Demographics
- France Gatekeeper Demographics
- Global Gatekeeper Segment Sizes
- France Gatekeeper Segment Sizes
- Knowing What Children Eat
- Health Concerns for Kids
- Section 12: Brands, Labels & Packaging Communications
- Introduction
- Brand Preferences
- Top 10 Brand Influences
- Reading Labels
- When Labels are Important
- Label Claims - Overall Top 10
- Label Claims - Positive Content Claims
- Label Claims - Negative Content Claims
- Understanding Claims
- Health Claims - Awareness & Interest
- Health Claim Regulations
- Importance of Packaging Information
- Section 13: Sustainability and the Environment
- Introduction
- Responsible Food Choices
- Point of Origin
- Cost of Environmental Choice
- Top Environmental Concerns
- Best Steps to Take
- Personal Actions
- Eco-Friendly Labeling
- Eco-Friendly Brand Choices
- Section 14: Cooking and Shopping for Health
- Introduction
- Motivations for Eating at Home
- Motivations for Eating Away from Home
- Cooking at Home Attitudes
- Never Enough Time
- Fast-Food Attitudes
- Shopping Patterns
- Cost of Groceries
- Section 15: HealthFocus® Benefit Platforms
- Introduction
- HealthFocus® Benefit Platforms
- HealthFocus® Benefit Platforms - Size
- HealthFocus® Benefit Platforms by Consumer Segments
- Drivers of Healthy Eating
- Section 16: HealthFocus® Segmentation: Targeting Health & Nutrition
- Introduction
- Shopper Segments
- The HealthFocus® Segments
- The HealthFocus® Segments - Motivations
- The HealthFocus® Segments - Demographics
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