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Saudi Arabia: Primary Food Shoppers and Their Quest for Health and Nutrition

HealthFocus
August 1, 2008
SKU: HF2795809

Abstract Table of Contents Related Reports

Countries covered: Saudi Arabia

The HealthFocus Trend Survey was fielded in Saudi Arabia from January 18 to February 22 of 2008. A total of 507 interviews were completed with respondents between the ages of 18 and 70 who are the Primary Grocery Shoppers in their household (primary grocery shopper is defined as making the majority or equally sharing the food-buying decisions in the household).

Additional Information

The HealthFocus Trend Survey is conducted among Primary Grocery Shoppers - those who make the majority of, or equally share the food buying decisions in the household. There are primary objectives:

To identify current issues in shopper health and nutrition behavior and attitudes
To identify current issues in shopper health and nutrition behavior and attitudes
To assess the trends in shopper priorities regarding nutrition issues such as fat, calories, vitamins, etc.
To assess the trends in shopper priorities regarding nutrition issues such as fat, calories, vitamins, etc.
To understand where shoppers are headed in their behavior towards their health and diet
To understand where shoppers are headed in their behavior towards their health and diet
To show what nutritional issues will be important in the near horizon
To show what nutritional issues will be important in the near horizon
To provide detailed data on regional and global differences/commonalities, and track trends worldwide
To provide detailed data on regional and global differences/commonalities, and track trends worldwide

Introduction and Methodology: Introduction; 2008 HealthFocus International Trend Survey Countries; HealthFocus Trend Survey Country History; Objectives; Methodology
Section 1: Global Trends: Introduction; The Effects of Population Shifts; The Impact of China and India; Rising Food Costs - The Perfect Storm; Healthcare Challenges
Section 2: Executive Summary
Section 3: Personal Health: Introduction; Personal Health Rating; Top 10 Health Concerns; Top 10 Health Problems; Smoking and Drinking; Exercise Patterns; Finding Time to Exercise; Doctor Visits; Advised By Physicians
Section 4: Health Motivations and Attitudes: Introduction; Primary Reasons to Eat Healthy; Barriers to Healthy Lifestyles; Habitual Eating; The Concept of Balance; Balancing Health; Taste and Convenience; Making Healthy Choices; Control Over Health; Shopper Control; Personalized Nutrition; Healthy Foods for Performance
Section 5: Eating for Health: Introduction; Eating Healthy; Choosing to Eat Healthfully; Willingness to Make Changes; Changing Diet; Struggling to Eat Healthy; Types of Diets Followed; The Enjoyment of Eating Well
Section 6: Parental Roles in Health and Wellness: Introduction; Children at Home; Family Health; Focus on the Children; Moms’ Motivations; How Nutrition Helps; Top 10 Health Concerns for Children; Parental Responsibility; Knowing What My Children Eat; Parental Control; Control Over Children’s Health; Influencing Children’s Choices; Brand Influences for Children; HealthFocus Gatekeeper Segmentation; Gatekeeper Segmentation; Nurturer; Controller; Overwhelmed; Uninvolved; Global Gatekeeper Demographics; Saudi Arabia Gatekeeper Demographics; Global Segment Sizes; Saudi Arabia Segment Sizes
Section 7: Functional Nutrition: Introduction; Choosing for Benefits; Benefits Shoppers Are Most Interested In; Benefits and Specific Food Connections; Healthy Foods for Energy; Benefits and Specific Food Connections; Performance Choices; Awareness of Specific Benefits; Desire to Learn More
Section 8: Weight Management Attitudes and Behaviors: Introduction; Weight Perceptions and Realities; Dieting Efforts; Lifestyles vs. Diets; Not Focused on Diet; Losing or Maintaining?; Weight Motivations; Reasons For Not Taking Action; Dieting Efforts; Confidence in Controlling Weight; Desire to Look Good; Connection Between Nutrition and Appearance; Portion Control
Section 9: Nutrition as a Complement to Healthcare: Introduction; Foods with Purpose; Aging Successfully; Choosing Specific Ingredients for Prevention; Prescription Drug Concerns; Opportunity for Diet in Healthcare; Treatment Preferences for Specific Illnesses; Self-Diagnosing and Shopper Control; Awareness of Alternative Treatments; Use of Alternative Treatments
Section 10: The Importance of Purity, Freshness,: Organics and Food Safety; Introduction; Top 10 Food Concerns; Freshness and Natural Labeling; Packaging Which Ensures Freshness; Choosing Organics; Benefits of Organics; Organic and Brand Choices; Changing Use of Organic and Natural Foods
Section 11: Sustainability and the Environment: Introduction; Responsible Food Choices; Point of Origin; Cost of Environmental Choice; Knowledge vs. Action; Top Environmental Concerns; Opportunity for Change; Best Steps to Take; Personal Actions; Supporting Environmental Groups; Environmentally Friendly Packaging; Eco-Friendly Labeling; Eco-Friendly Brand Choices
Section 12: Brand Drivers and Product Use Trends: Introduction; Brand Preferences; Positive vs. Negative Nutrition; Top 10 Brand Influences; Products You Use - Foods; Products You Use - Supplements; Getting More of; Choosing Specific Ingredients for Prevention; Fruits and Vegetables; Fiber and Protein; Nutrient Sources; Using More Vitamins and Minerals; Looking to Avoid; Avoiding Additives and Artificial Ingredients; Attitudes on Processed Foods; Avoid Certain Foods; Snacking Attitudes
Section 13: The HealthFocus Segmentation: Targeting Health & Nutrition: Introduction; Shopper Segments; HealthFocus Segmentation; HealthFocus Segments - Health Active; HealthFocus Segments - Motivations; HealthFocus Segments - Demographics
Section 14: Communicating Health - The HealthFocus Benefit Platforms: Introduction; HealthFocus Benefit Platforms; HealthFocus Benefit Platforms-Segments; Knowledge of Health; Reading Labels; When Labels are Important; Understanding Claims; Label Claims - Overall Top 10; Label Claims - Freshness and Purity; Label Claims - Positive Content Claims; Label Claims - Negative Content Claims; Label Claims - Health Claims; Importance of Package Information; Top 10 Sources of Health Information; Internet for Knowledge; Media Habits
Section 15: Cooking, Shopping & Eating: Introduction; Eating at Home and Away From Home; Difficulty of Eating Healthfully; Motivations for Eating at Home; Motivations for Eating Away From Home; Cooking at Home Attitudes; Cooking and Nutrients; Timing Problems; Fast-food Attitudes; Shopping Patterns; Cost of Groceries

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Saudi Arabia: Primary Food Shoppers and Their Quest for Health and Nutrition

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