The 2009 HealthFocus Trend Report: A National Study of Public Attitudes and Actions Toward Shopping and

The 2009 HealthFocus Trend Report: A National Study of Public Attitudes and Actions Toward Shopping and Eating is the latest in a series of reports published every two years on consumer health and nutrition trends.

Whether you do business in one country or in many countries, this authoritative publication is known for its comprehensive knowledge of the complex health and nutrition market. It is the ONLY report to show you…

• Where consumers are headed in their behavior toward their health and diet.
• What nutritional issues will be important in the present and future.
• Exclusive segmentations, benefit platforms and functional health groups.

The 2009 HealthFocus Trend Report identifies current issues in consumer health and nutrition, reports on consumer behavior and attitudes and assesses nutritional trends and consumer priorities. This consumer research plays a VITAL role in the development and execution of health and nutrition strategies for the most successful marketers.

This 332 page report contains 15 comprehensive sections offering exclusive data, observations and advice about how marketers must assess their own strategies in light of the changing consumer market. More than 20,000 households have been interviewed in the USA since 1990. This is the longest running and most detailed health and nutrition consumer trends survey conducted in the USA.