The HealthFocus Latin America 2002 Report

This report is mandatory reading for marketers targeting Latin American shoppers. It gives you the hard data needed, together with the insights and understandings necessary, for good planning and decision-making.

You'll learn about their current diet and health issues, see their nutrition and health priorities, and find out who is driving health and nutrition market opportunities in Mexico, Brazil and Argentina.

You'll meet the Healers, Investors, Managers, and other segments who make up the markets in these Latin American countries.

You'll learn new approaches for positioning products and communications using the HealthFocus Benefit Platforms for Performance, Wellness, Prevention, Nurturing, Cosmetic, Natural and Pleasure benefits.

Data is provided for Latin America overall, Mexico, Brazil and Argentina to identify the differences and commonalities among shoppers in these countries. Some international data is also provided in order to compare Latin America to the USA, Western Europe, Australia, India, and China.