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Finland : Primary Food Shoppers and Their Quest for Health and Nutrition - 2010 HealthFocus®International Trend Report

HealthFocus
September 21, 2010
197 Pages - SKU: HF6465676

Abstract Table of Contents Related Reports

Countries covered: Finland

The HealthFocus Global Trend Report covers a wide variety of topics surrounding consumer attitudes and actions toward health and nutrition in a multitude of countries.

This report, with data collected in 2008, covers Finland.

Section 1: Introduction and Methodology: Introduction; 2010 HealthFocus® International Trend Survey Countries; HealthFocus® Trend Survey Country History; Objectives; Methodology - France
Section 2: Executive Summary
Section 3: Personal Health, Motivations & Attitudes: Introduction; Health Active Attitudes; Personal Health Rating; Well-Being; Smoking and Drinking Habits; Sleep; Exercise Patterns; Finding Time to Exercise; Use of Alternative Treatments; Top 10 Health Concerns; Top 10 Health Problems; Health Concerns versus Affected By; Doctor Visits; Doctor Recommended
Section 4: Commitment to Health: Introduction; Eating Healthfully; Choosing to Eat Healthfully; Barriers to Healthy Lifestyles; Making Healthy Choices; Struggling to Eat Healthfully; Balancing Health; Willingness to Make Changes; The Enjoyment of Eating Well; Taste & Convenience; Control over Health; Control or Luck?; Personalized Nutrition; Paying for Personalized Nutrition
Section 5: Food Choices & Eating Habits: Introduction; Types of Diets Followed; Going Meatless; Fruits and Vegetables; Avoiding Certain Foods; Choosing for Content; Products You Use - Foods; Getting More Of; Looking to Avoid; Products you Use - Supplements; Using More Vitamins & Minerals; Nutrient Sources - Natural vs. Fortified
Section 6: Nutritional Knowledge & Awareness: Introduction; Health Knowledge; Motivations for Learning; Ingredient Awareness; Less Awareness; Desire to Learn More; Less Interested In; Top 10 Sources of Health Information
Section 7: Food as Function: Introduction; Foods with Purpose; Health Benefits - Product vs. Diet; Using Foods to Manage Illness; Prescription Concerns; Choosing Specific Ingredients for Prevention; Choosing for Benefits; Choosing Foods with Purpose
Section 8: The Functional Benefits Shoppers Want: Introduction; Benefits of Most Interest to Shoppers; Choosing for Function; Immunity; Toxins; Appearance; Cognition; Aging Successfully; Energy; Stress; Performance
Section 9: Managing Weight: Introduction; Weight Perceptions & Realities; Diet Efforts by BMI; Dieting Efforts; Losing or Maintaining; Weight Motivations; Reasons for Not Taking Action; Weight as a Motivator; Foods for Weight Management; The Yo-Yo Effect; Rationalizing Weight; Why We Overeat; Habitual Eating; Portion Control; Thoughts on Snacking
Section 10: In Search of Purity, Freshness, Organics & Food Safety: Introduction; Top 10 Food Concerns; Freshness & Natural Labeling; Clean Labels; Ingredient Recognition; Avoiding Additives & Artificial Ingredients; Changing Use of Additives & Preservatives; Attitudes on Processed Foods; Additives & Processed Foods in Child's Diet; Choosing Organics; Regarding Organics; Organic vs. Natural Brand Choice; Changing Use of Organic & Natural Foods; Cost of Organics
Section 11: Parenting for Health & Wellness including Segmentation: Introduction; Children at Home; Family Health; Mom’s Motivations; How Nutrition Helps; Top 10 Concerns for Children; Benefits of Interest for Kids; Parental Responsibility; Knowing What Children Eat; Parental Control; Control over Children’s Health; Influencing Snacking; Brand Influences for Children; What Is a Gatekeeper Segmentation?; Gatekeeper Segmentations; Four Gatekeeper Segments; Gatekeeper Descriptions; Nurturer; Controller; Overwhelmed; Uninvolved; Global Gatekeeper Demographics; France Gatekeeper Demographics; Global Gatekeeper Segment Sizes; France Gatekeeper Segment Sizes; Knowing What Children Eat; Health Concerns for Kids
Section 12: Brands, Labels & Packaging Communications: Introduction; Brand Preferences; Top 10 Brand Influences; Reading Labels; When Labels are Important; Label Claims - Overall Top 10; Label Claims - Positive Content Claims; Label Claims - Negative Content Claims; Understanding Claims; Health Claims - Awareness & Interest; Health Claim Regulations; Importance of Packaging Information
Section 13: Sustainability and the Environment: Introduction; Responsible Food Choices; Point of Origin; Cost of Environmental Choice; Top Environmental Concerns; Best Steps to Take; Personal Actions; Eco-Friendly Labeling; Eco-Friendly Brand Choices
Section 14: Cooking and Shopping for Health: Introduction; Motivations for Eating at Home; Motivations for Eating Away from Home; Cooking at Home Attitudes; Never Enough Time; Fast-Food Attitudes; Shopping Patterns; Cost of Groceries
Section 15: HealthFocus® Benefit Platforms: Introduction; HealthFocus® Benefit Platforms; HealthFocus® Benefit Platforms - Size; HealthFocus® Benefit Platforms by Consumer Segments; Drivers of Healthy Eating
Section 16: HealthFocus® Segmentation: Targeting Health & Nutrition: Introduction; Shopper Segments; The HealthFocus® Segments; The HealthFocus® Segments - Motivations; The HealthFocus® Segments - Demographics

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Finland : Primary Food Shoppers and Their Quest for Health and Nutrition - 2010 HealthFocus®International Trend Report

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