Home > Back to Publisher > Report Information

Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace

Hartman Group
October 1, 2007
169 Pages - SKU: HAR1633630

Abstract Table of Contents Search inside this report Related Reports

Price reduced due to age.
Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace is the third in our series focused on documenting lifestyles, shopping and usage habits of the American consumer with regard to “healthy living” and “well-being.” Given consumers’ defi nitions of wellness as an “ultimate, all-encompassing experience” and the general perception of the mainstream marketplace as being very low on the “emotional experience” scale, we believe there is a tremendous opportunity for understanding consumers’ current health and wellness choices and how their attitudes and behaviors translate into a blueprint for the future wellness-driven marketplace.

List of Figures & Tables
Executive Summary
Introduction. The World of Wellness: The World Model; Pursuing Wellness in Daily Living
Chapter I. The Meaning of Wellness: Defining “Wellness”; Chapter I Key Insights
Chapter II. Motivation and Interest in Wellness: Motivations and Entry Triggers; Assessment of Own Health; Attitudes About One’s Own Health; Difficulty Relaxing in Today’s Hectic World; Altering One’s Views on Health and Wellness; Correspondence Between One’s Definition of Health and One’s Own Health; Chapter II Key Insights
Chapter III. Longitudinal Analysis: Cultural Shift: Traditional Culture to Consumer Culture; Adoption Pathways; Wellness Activities; Chapter III Key Insights
Chapter IV. The Role of Food and Beverage in a Wellness Lifestyle: Desired Benefits; Gourmet and Ethnic Foods; Functional Foods: Probiotics and Prebiotics; Ingredient Concerns; Food and Beverage Continuum; Chapter IV Key Insights
Chapter V. Category and Brand Analysis: Grocery Categories Purchased; Grocery Categories Purchased, 2005 to 2007; Wellness Brands; Non-Wellness Brands; Chapter V Key Insights
Chapter VI. Health Conditions: Debilitating Ailments; Presence of Health Conditions; Relationship to Ingredient Concerns; The Role of Family History; Role of Supplements; Chapter VI Key Insights
Chapter VII. Wellness and Retail: Channels for Wellness Products; Trends in Channels for Wellness Products; Attitudes About Food Shopping; Chapter VII Key Insights
Chapter VIII. Spending on Wellness: Wellness Spending; Chapter VIII Key Insights
Chapter IX. Knowledge Acquisition and Sharing: Information Sources; Knowledge Transfer: Information to Practice; Chapter IX Key Insights
Chapter X. Trends Traversing the World of Wellness: Balance; Slow; Quality; Sustainability; Chapter X Key Insights
Chapter XI. Recommendations: General; Products and Services; Packaging; Messaging/Communications; Retail
Appendix I. Methodology: Quantitative Methods; Qualitative Methods
Appendix II. Consumer Demographics By Wellness Segments
List of Figures & Tables: Figure 1. Segment Sizes in the World of Wellness; Figure 2. Eight Typical Consumers in the World of Wellness; Figure 3. Dimensions Organizing the World of Wellness; Figure 4. A Day in the Life — By Wellness Segment; Figure 5. Wellness Lifestyle Language Map 2007; Figure 6. Wellness Lifestyle Language Map 2005; Figure 7. Characteristics Associated with Health and Wellness; Figure 8. Definitions of Wellness — 2005 and 2007; Figure 9. Factors Associated with Health and Wellness (Top 10 Factors Overall) — By Wellness Segment; Figure 10. Factors Associated with Health and Wellness (Factors Ranked 11 Through 19 Overall) — By Wellness Segment; Figure 11. Triggers Into the World of Wellness; Figure 12. In General, How Would You Rate Your Health?; Figure 13. Assessment of Own Health — By Wellness Segment; Figure 14. Assessment of Own Health — By Age Group; Figure 15. Assessment of Own Health — By Younger/Older Age Group; Figure 16. Agreement with Statements About One’s Own Health and Wellness — By Younger/Older Age Group; Figure 17. Agreement with Statements About Yourself; Figure 18. Agreement with Statements About Yourself — Notable Differences Across Wellness Segments; Figure 19. Agreement with Statements Regarding Relaxation and Stress; Figure 20. Agreement with Statements Regarding Relaxation and Stress — By Wellness Segment; Figure 21. In the Past Few Years, Have You Changed Your Views on What Health and Wellness Means to You? — By Wellness Segment; Figure 22. In the Past Few Years, Have You Changed Your Views on What Health and Wellness Means to You? — By Assessed Quality of Own Health; Figure 23. What Caused You to Change Your Views on Health and Wellness? — By Wellness Segment; Figure 24. What Caused You to Change Your Views on Health and Wellness? — By Age Group; Figure 25. Correspondence Between Traits as Wellness Factors and Self-Ascribed Characteristics; Figure 26. Characteristics Associated with Health and Wellness — By Aspirant/Rejecter; Figure 27. Typical Wellness Adoption Pathway; Figure 28. Alternative Wellness Adoption Pathway; Figure 29. Product Adoption Pathway; Figure 30. Fiber Language Map; Figure 31. Ingredients and Nutrients You Deliberately Add/Increase in Your Daily Diet; Figure 32. Ingredients and Nutrients You Deliberately Add/Increase in Your Daily Diet (Top 12 Items Overall) — By Wellness Segment; Figure 33. Ingredients and Nutrients You Deliberately Avoid/Reduce in Your Daily Diet; Figure 34. Ingredients and Nutrients You Deliberately Avoid/Reduce in Your Daily Diet (Top 12 Items Overall) — By Wellness Segment; Figure 35. Sugar Language Map; Figure 36. Food and Beverage Continuum; Figure 37. Foods and Supplements Purchased in Past 30 Days; Figure 38. Beverages Purchased in Past 30 Days; Figure 39. Grocery Categories with Largest Core (vs. Periphery) Scores; Figure 40. Grocery Categories with Largest Periphery (vs. Core) Scores; Figure 41. Foods and Supplements Purchased in Past 30 Days — 2005 and 2007; Figure 42. Ailments That in the Past Month Prevented You from Doing Something You Enjoy; Figure 43. Ailments That in the Past Month Prevented You from Doing Something You Enjoy — By Wellness Segment; Figure 44. Absence of Ailments That in the Past Month Prevented You from Doing Something You Enjoy — by Wellness Segment; Figure 45. Current Health Conditions; Figure 46. Current Health Conditions — By Wellness Segment; Figure 47. Health Conditions Ever Medically Diagnosed; Figure 48. Health Conditions Ever Medically Diagnosed — Notable Differences Across Wellness Segments; Figure 49. Ingredient Concerns Among Consumers Who Have Ever Been Diagnosed with Food Allergy; Figure 50. Ingredient Concerns Among Consumers Who Have Ever Been Diagnosed with Food Sensitivity; Figure 51. Ingredient Concerns Among Consumers Who Are; Figure 52. Ingredient Concerns Among Consumers Who Have Ever Been Diagnosed with; Figure 53. Ingredient Concerns Among Consumers Who Have Ever Been Diagnosed with; Figure 54. Stores Shopped Regularly for Health and Wellness Products; Figure 55. Stores You Shop Regularly for Health and Wellness Products — 2000 and 2007; Figure 56. Stores Shopped Regularly for Health and Wellness Products — By Wellness Segment; Figure 57. Stores Shopped Regularly for Health and Wellness Products But Not for Groceries — By Wellness Segment; Figure 58. Agreement with Statements About Shopping for Foods and Beverages; Figure 59. Agreement with Statements About Shopping for Foods and Beverages — By Wellness Segment; Figure 60. Health and Wellness Information Sources; Figure 61. Health and Wellness Information Sources — Notable Differences Across Wellness Segments; Figure 62. Balance: Negotiating Extremes; Figure 63. Annual Expenditures on Meat, Poultry, Eggs and Seafood 1984-2005; Figure 64. Annual Expenditures on Meat, Poultry, Eggs and Seafood 1984-2005, Projected to 2007; Table 1. Definitions of Wellness — 2005 and 2007; Table 2. Number of “Health and Wellness” Factors Selected — By Wellness Segment; Table 3. Summary of Consumer Collage Themes; Table 4. Number of Reasons Given for Changing One’s Views on What Health and Wellness Means — By Wellness Segment; Table 5. Cultural Evolution and Wellness; Table 6. Attributes of Wellness Strategies — By Wellness Segment; Table 7. Number of Ingredients and Nutrients Consumers Recognize — By Wellness Segment; Table 8. Number of Ingredients and Nutrients Deliberately Being Added/Avoided/Ignored in Consumers’ Daily Diets — By Wellness Segment; Table 9. Number of Ailments That in the Past Month Prevented You from Doing Something You Enjoy — By Wellness Segment; Table 10. Number of Current Health Conditions — By Wellness Segment; Table 11. Number of Health Conditions Ever Medically Diagnosed — By Wellness Segment; Table 12. Number of Channels Shopped Regularly for Health and Wellness Products — By Wellness Segment; Table 13. Monthly Household Expenditures — By Product Category; Table 14. Monthly Household Expenditures of Wellness Consumer Segments — By Wellness Product Category; Table 15. Monthly Household Expenditures and Share of Spending on Wellness — By Wellness Consumer Segment

Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace

Share this report

Other tasks

Research Assistance

Related Markets

Food & Beverage Reports

Free Alert Me service