Voting with Dollars: The Power and Penance of Responsible PurchasingHartman GroupMay 1, 2008 8 Pages - SKU: HAR2206810 |
| Consumers wield an awful lot of power in the marketplace but face a certain amount of remorse when spending is out of alignment with personal values. More and more consumers believe their purchase decisions have a greater impact on society (and on corporations) than their political voting. This emerging trend toward responsible (e.g., social, environmental, sustainable) purchasing has important implications to retailers, manufacturers, marketers and service providers. |
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