Pulse Report: The Low-Carb Diet and Today's ConsumerHartman GroupOctober 8, 2003 40 Pages - SKU: HAR933311 |
Countries covered: United States
The Hartman Group, as part of the new Pulse Report Series, has completed an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative methodologies, we reveal the logical and not so logical connections between consumers' lifestyles, eating habits, and adherence to low-carb diets. We estimate the prevalence and expected adherence rate of low-carb dieting among consumers as well as the motivations and barriers associated with the diet. Information was gathered via an online survey of our Hartman Interactive Wellness Panel and through a series of in-home ethnographic studies, including a comprehensive "tour" of consumers' refregerators and pantries. |
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