Pulse Report: Functional Foods From a Consumer Perspective
Hartman Group
March 1, 2006 45 Pages - SKU: HAR1294042
|
|
Price reduced due to age.
This Pulse Report explores the gap that exists between the production-driven approach of today's functional food and beverage manufacturers and American consumers who are just beginning to comprehend what functional products are. While the market for functional foods and beverages continues to expand, the report examines how American consumers are in the early stages of recognizing links between ingredients that exist primarily in dietary supplement forms and the foods and beverages they are familiar with. Functional Foods from a Consumer Perspective finds that consumer acceptance of new functional products depends on the ability of manufacturers to develop products that are more closely allied with where consumers are now in the adoption of nutritionally enhanced products, rather then products developed for a perceived "consumer of the future." An important overall finding addressed in the report is that despite the introduction of thousands of functional foods and beverages into the U.S. market, American consumers still associate more strongly with dietary supplements in pill form for treating chronic health conditions and to boost overall wellness than they do with foods and beverages.
|
- List of Figures & Tables
- Executive Summary
- Introduction
- Chapter I. Functional Foods in the News
- It’s All So New: The Short History of Health Claims on Functional Foods
- 1994 to the Present: Dietary Supplements Build Ingredient Awareness
- Refining the Consumer Understanding of Functional Foods
- Beyond a Production-Driven Approach to Functional Food Innovation
- Food is Not Medicine: An Enormous Cultural Impediment to Functional Foods
- The Loss of Folk Remedy Consciousness
- The Role of Anatomy in the Plausibility of Functional Foods
- The Roots of Symbolic Logic: How Consumers Decipher Functional Foods
- Ingredient Narratives Are Simple Stories about How a Food “Came to Be”
- Symbolic Logic Builds Bridges
- History Matters: Cultural Familiarity Promotes Acceptance
- Functional Foods Must (Appear To) Be Natural
- Lifestyle Integration
- Chapter III. Purchase and Use of Functional Foods
- Multiple Paths to Functional Food Purchases
- Functional Food and Beverage Occasions for Use
- Chapter IV. Conclusion
- Appendix I . The Hartman Model
- Appendix II . Methodology
- Quantitative Methodology
- Qualitative Methodology
- Appendix III . Supplemental Charts
- List of Figures & Tables
- Figure 1. Functional Food Ingredients in Printed Media Headlines
- Figure 2. Functional Food Vitamins & Minerals in Printed Media Headlines
- Figure 3. Most Used Dietary Supplements: “Which of the following supplements do you use?”
- Figure 4. Most Recognized Additions to Foods: “Which of the following additions to food have you heard of?”
- Figure 5. Preferred Delivery of Functional Ingredients: “I would prefer to have vitamins, minerals, and/or nutrients” (choose the two MOST preferred options)
- Figure 6. Least Acceptable Functional Foods: “I would NOT want added vitamins, minerals, and/or nutrients in…”
- Figure 7. Example of Consumer Connections with Symbolic Logic
- Figure 8. Most Acceptable Foods for Functional Additions: “I would find additions of vitamins, minerals, and/or nutrients appropriate in…”
- Figure 9. Lowest Rejection Rates for Functional Additions: “I would NOT want added vitamins, minerals, and/or nutrients in…”
- Figure 10. Highest Rates of Functional Food Use: “I currently consume the following functional foods and beverages”
- Figure 11. Preferred Functional Ingredient Categories: “I prefer to purchase foods/beverages with…”
- Figure 12. Gender Appropriate: “Functional foods and/or beverages are most appropriate for…”
- Figure 13. Functional Beverage Occasions: “I usually or would drink functional beverages when I’m…”
- Figure 14. Functional Food Occasions: “I usually or would eat functional foods when I’m…”
- Figure 15. Most Acceptable Foods for Functional Additions: “I would find additions of vitamins, minerals, and/or nutrients appropriate in…”
- Figure 16. Highest Rates of Functional Food Use: “I currently consume the following functional foods and beverages”
Share this report
Other tasks Related Markets Food & Beverage Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
