Children's Wellness 2006: At The Intersection Of Hope & Anxiety

Hartman Group
March 1, 2006
95 Pages - SKU: HAR1294035
License type:
Price reduced due to age.
The Hartman Group is pleased to present its third study on children's wellness. This study, which is national in scope and conducted using primary ethnographic research, is informed by many years spent documenting the lifestyle, shopping, purchase and usage habits of American consumers with regard to notions of "health," "wellness" and "healthy living." Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and how consumers shop and care for themselves and their children in ever more unique and individualized ways. Specifically, our research has revealed a complex world of human behavior characterized by ideology, belief, desire and, of course, practice: "At the intersection of hope & anxiety" reflects the cross-roads both parents and children feel themselves at today as they live, shop and use a wide variety of products and services.


 

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