Hartman GroupThe Hartman Group, founded 1989, is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. The company currently works out of offices in Bellevue, Washington.Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics. |
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List of reports from Hartman Group
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Wellness Myths & Misperceptions: A Hartman Group Industry
8/1/2002 | published by: Hartman Group
... Myth #3: "Wellness is just a small niche market." In "Wellness Myths and Misperceptions" we address this and several other common myths in the health and wellness industries based on consumer interviews and survey findings.
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$100.00
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Women's Wellness: Identifying Women's Wellness Needs
2/1/2002 | published by: Hartman Group
... women's attitudes and behaviors with respect to their own health and wellness. Findings were then applied using The Hartman Model to determine the World of Women's Wellness and target consumer segments. Specific findings include: What ...
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$3,750.00
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Children's Wellness: Understanding Children's Health & Wellness Needs
11/1/2001 | published by: Hartman Group
... Analysis The Hartman Model: Understanding the World of Children's Wellness Wellness lifestyle segmentation Parent's health and wellness perspectives for themselves and their children Children's perspective on health and wellness, including use of language and visual ...
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$150.00
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Healthy Living: Natural Personal Care & Household Products
7/1/2001 | published by: Hartman Group
... for participants in the natural personal care and natural household products categories is to distinguish or differentiate these products from other "non-natural," traditional products. Healthy Living: Natural Personal Care & Household Products is The Hartman ...
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$250.00
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Healthy Living: Vitamins, Minerals, Herbs & Supplements
4/1/2001 | published by: Hartman Group
... Group is the authority on market research in the VMHS category. Because of increasing consumer interest and media attention, the supplement category is growing exponentially, and only manufacturers that understand these evolving VMHS consumers will ...
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$1,000.00
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Healthy Living: Organic & Natural Products
4/1/2001 | published by: Hartman Group
... medium and small companies contending for both existing customers and entirely new emerging consumer market segments. Healthy Living: Organic & Natural Products is The Hartman Group's most comprehensive report to date and defines the market ...
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$250.00
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The Organic Lifestyle Shopper Study
9/1/2000 | published by: Hartman Group
... qualitative methodologies, with some quantitative measures of organic behaviors. Organic consumer segmentation from core to periphery The organic lifestyle evolution from periphery to mid-level and mid-level to core Organic product usage and cross-usage patterns Organic ...
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$500.00
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U.S. Consumer Use of Vitamins, Minerals, Herbs and Supplements: VMHS Phase Three
4/1/2000 | published by: Hartman Group
... a member who has used a dietary supplement in the past three months. Information covered in VMHS: Phase Three includes: Detailed household penetration of specific VMHS products Products purchased Channels of distribution Product correlations Indices ...
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$30.00
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The Hartman Report: Destination Wellness, Phase I
4/1/2000 | published by: Hartman Group
... supermarket industry and those businesses newly interested in the health and wellness category in understanding current market dynamics and strategic requirements to maximize wellness shopping in the traditional grocery setting. This is done through an ...
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$39.95
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Vitamins, Minerals, Herbs & Supplements: A Year in Review 1999
2/1/2000 | published by: Hartman Group
... trends of 1999; Usage patterns of vitamins/minerals & herbals/supplements; Top reasons for supplement use; Monthly sales and purchase breakdown of distribution channels, including: Food, Drug & Mass, Health & Natural Food Store, Consumer Direct, Mass ...
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$250.00
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Food and the Environment: A Consumer's Perspective - Phase Three
7/1/1999 | published by: Hartman Group
... these resegmentations, Phase Three examines reasons for changes in the segments in the context of: Changes in the organic and natural food marketplace: Increased product availability; product proliferation; national rulings and increased awareness of organic ...
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$30.00
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The Organic Consumer Profile
4/1/1999 | published by: Hartman Group
... are currently using organic products. Within that figure, we segmented users with similar characteristics into distinct groups to better understand what drives participation in the organic market. Results include consumer demographics, top products, top brands, ...
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$275.00
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Integrated Health Care
9/1/1998 | published by: Hartman Group
... society, its effects on the health care system are significant. This has manifested in the emergence of holistic medical therapies, such as acupuncture, herbal supplements, hypnosis and chiropractic care into popular health care culture. These ...
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$250.00
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Natural Sensibility: A Study of America's Changing Culture and Lifestyle
9/1/1998 | published by: Hartman Group
... kind, this report is meant to fill in the gaps (cultural change, lifestyles, behavior, context, etc.) left by traditional quantitative research. Data for this report was gathered in the form of 500 hours of interviews ...
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$125.00
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