Hartman Group

The Hartman Group, founded 1989, is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. The company currently works out of offices in Bellevue, Washington.

Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

Hartman Group
 

List of reports from Hartman Group

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Reimagining Health + Wellness: Lifestyle and Trends Report 2010
6/1/2010 | published by: Hartman Group
... updating our longitudinal analysis of wellness meanings we describe the continued evolution of wellness consumers in which traditional notions of health and wellness are being redefined and what this means for CPG companies and retailers ...  |  more...
$15,000.00
Beyond Organic and Natural: Resolving Confusion in Marketing Foods and Beverages
2/1/2010 | published by: Hartman Group
... confused, yet continue to be engaged by the vast array of products, messages, symbols and labels they encounter when making decisions about what to eat or drink and where they shop. The picture is no ...  |  more...
$15,000.00
Gift Card Buying Trends: Shopper Intentions and Purchase Behaviors 2009
4/1/2009 | published by: Hartman Group
... of card bought, the occasions for gift card giving (and receiving) and to predict what may be in store for the 2009 holiday shopping season. The report looks at consumer attitudes and behaviors across a ...  |  more...
$1,250.00
Sustainability: The Rise of Consumer Responsibility
1/21/2009 | published by: Hartman Group
... result by making sustainable purchase decisions. Sustainability: The Rise of Responsibility provides a detailed analysis of several key product and channel categories. The analyses indicate that many consumers do not know which products or companies ...  |  more...
$15,000.00
Cultural Trends 2009
12/30/2008 | published by: Hartman Group
... it's been simmering for quite some time, the Internet (or, as Senator Stevens famously observed "a series of tubes") came to define the cultural trends of 2008. LOLcatz, Threadless, The Gawker meltdown, Mommy bloggers, and ...  |  more...
$30.00
Contemporary Food Trends
12/17/2008 | published by: Hartman Group
... we've been as well as where we are headed, to try to make sense of life in these uncertain economic times. In this spirit we bring you our current trends report on the state of ...  |  more...
$30.00
A Brand Called Hope: Reimagining Consumer Culture
11/1/2008 | published by: Hartman Group
... groundbreaking cultural anthropological and sociological research, consumer culture expert and Fortune 500 strategist Harvey Hartman provides a penetrating look into the meteoric rise of traditional CPG brands and posits that even as sales are high ...  |  more...
$40.00
Redefining Quality in Premium Frozen Dinners & Entrees
11/1/2008 | published by: Hartman Group
... the billion-dollar frozen dinner and entrée category sluggish of late, especially for leading frozen food brands, what elements of high quality experience does today's consumer-driven culture require for frozen meals? If price and convenience aren't ...  |  more...
$30.00
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008
9/1/2008 | published by: Hartman Group
... differences between receiving and giving gift cards, the most popular types of cards consumers plan to buy, where gift cards are most often purchased, how many gift cards consumers typically buy and how much they ...  |  more...
$1,250.00
The Many Faces of Organic
7/15/2008 | published by: Hartman Group
... Many Faces of Organic 2008 is the authoritative marketplace report that explores and explains the consumer lifestyle and cultural shifts occurring in organic shopping and usage. Many factors are currently at play to influence the ...  |  more...
$15,000.00
Voting with Dollars: The Power and Penance of Responsible Purchasing
5/1/2008 | published by: Hartman Group
... purchase decisions have a greater impact on society (and on corporations) than their political voting. This emerging trend toward responsible (e.g., social, environmental, sustainable) purchasing has important implications to retailers, manufacturers, marketers and service providers.  |  more...
$30.00
Pulse Report: Consumer Understanding of Buying Local
2/27/2008 | published by: Hartman Group
... grow in popularity, the specifics of what such a term means to consumers is hazy. Many mainstream consumers are just beginning to think about the idea in terms of everyday products and practices. Pulse Report: ...  |  more...
$750.00
Reimagining Convenience Foods
1/1/2008 | published by: Hartman Group
... a great deal to some 50 odd years of food history. After a half century of innovation, from TV dinners to string cheese, what hasn't been done that marketers and packaged food innovators can set ...  |  more...
$30.00
Tinder Box Report on Trends 2008
12/10/2007 | published by: Hartman Group
... from traditional culture to consumer culture. The advantage is that rather than blithely exclaiming something like "organics" to be the next big thing, we can explain why and how this happened - information we believe ...  |  more...
$500.00
Pulse Report: Label Reading from the Consumer Perspective
12/1/2007 | published by: Hartman Group
... absorbing, the information being disseminated in the media regarding food and beverages and then trying to make sense of what they are seeing on product labels? As food and beverage product packaging begins to resemble ...  |  more...
$750.00
Premium Food Experiences
12/1/2007 | published by: Hartman Group
... in favor of “premium” quality food products and food experiences. And, these quality experiences are no longer just for special occasions. Premium Food Experiences: Understanding the Consumer Redefinition of Quality explores America’s evolving, culturally unique ...  |  more...
$750.00
Multicultural Foods: Spicing Up the American Diet
11/1/2007 | published by: Hartman Group
... cuisines. Consumers find multicultural foods interesting mainly because they serve as a departure from the normal American diet through a combination of "different" tastes, flavors and spices. This white paper, Spicing Up the American Diet, ...  |  more...
$30.00
Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets
10/1/2007 | published by: Hartman Group
... interest in and motivations for buying new food and beverage products in a retail grocery setting. This fact sheet explores consumers' appetites for new products in the marketplace. New products are important to consumers and ...  |  more...
$30.00
Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace
10/1/2007 | published by: Hartman Group
... “well-being.” Given consumers’ defi nitions of wellness as an “ultimate, all-encompassing experience” and the general perception of the mainstream marketplace as being very low on the “emotional experience” scale, we believe there is a tremendous ...  |  more...
$7,500.00
Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials
8/1/2007 | published by: Hartman Group
... Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials provides and update from our 2004 report on consumer perceptions and attitudes towards trans fat and how awareness has changed over the last ...  |  more...
$30.00
Pulse Report: Portion Control from a Consumer Perspective
6/1/2007 | published by: Hartman Group
... is out. The report examines how consumers manage and confront challenges to controlling portions during diverse occasions such as those experienced at home, at work, when dining out, and also when shopping in stores. While ...  |  more...
$750.00
Sustainability: Understanding The Consumer Perspective
5/1/2007 | published by: Hartman Group
... to reason, however, that if environmental marketing is to succeed the consumer's voice should enter into the dialogue? The Hartman Report on Sustainability: Understanding the Consumer Perspective is the first major integrated quantitative and qualitative ...  |  more...
$5,000.00
Boomers: Changing Food Consumption Among Baby Boomers
4/1/2007 | published by: Hartman Group
... Boomers: Looking Five Years into the Future will provide food manufacturers, food retailers and other interested stakeholders with the following insights: Knowledge, attitudes and behaviors regarding health and wellness, How this translates into current food ...  |  more...
$10,000.00
Pulse Report: Heart Health From a Consumer Perspective
3/1/2007 | published by: Hartman Group
... the general population. With over 35 charts and tables, the report highlights consumer perceptions of lifestyle, shopping channels and brands, and health care services as seen through the lens of heart healthy lifestyles. Key insights ...  |  more...
$750.00
Baby Boomers: 2006: Changing Food Consumption Among Baby Boomers (1946-1964)
3/1/2007 | published by: Hartman Group
... 79 million people has not just left its mark on the marketplace, it continues to redefine how aging consumers live, shop and use products. As the eldest Baby Boomer turned 60 in 2006, health concerns ...  |  more...
$20,000.00
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