Environmental Choices™ section report 3.a Power generation: Coal, nuclear power and Repower America

Haddock Research & Branding, Inc.
September 1, 2010
129 Pages - SKU: HDKR2844456
License type:
Countries covered: United States

This section report considers attitudes towards different aspects of power generation - specifically to do with coal, clean coal, nuclear power and the 'Repower America' campaign. It also considers the associations, and emotional attachments, that people in Canada, England and the USA have towards coal. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel - for example, it is used in the branding of a new restaurant chain in England, and in homely North American press advertising.

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Additional Information

What emotional attachments do people have with 'coal'?
Is there a measureable 'affect heuristic' between people's associations with coal and support for coal-fired power generation?
How much does the public approve or oppose more coal or nuclear power stations being built?
How much does the public support the idea of coal power stations with carbon capture technology?
How much awareness and support is there for Al Gore's 'RePower America' campaign?
What is the level of support for the 'Repower America' campaign in Canada, England and the USA?

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