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Environmental Choices™ section report 3.d: Green Energy Companies & Fuel Cells

Haddock Research & Branding, Inc.
September 1, 2010
134 Pages - SKU: HDKR2844466

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This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a micro-CHP boiler, based on the Ceres Power prototype.

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How well known are the 'green energy' providers in each country?
Of those people aware of the providers, how many use them, or intend to use them in the near future?
What are people's attitudes towards fuel-cell technology being used in different situations?
How do people react to this product profile of a micro-CHP boiler?
What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?
What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?

1.1 Introduction: 1.2 Key Insights; 1.3 Methodology; 2.1 Report Results; 2.2 Attitudinal segmentation to climate change
3 Canada Data: 3.1 Canada - Green Energy Companies: Awareness, Usage and Intention to Use; 3.2 Canada - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers; 3.3 Canada - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype; 3.4 Canada - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"; 3.5 Canada - Hydrogen fuel-cell Home boilers: Regional Distribution; 3.6 Canada - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler
4 England Data: 4.1 England - Green Energy Companies: Awareness, Usage and Intention to Use; 4.2 England - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers; 4.3 England - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype; 4.4 England - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"; 4.5 England - Hydrogen fuel-cell Home boilers: Regional Distribution; 4.6 England - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler; 4.7 England - Special Analysis England: Identifying predictors for being a micro-CHP "Enthusiast"
5 USA Data: 5.1 USA - Green Energy Companies: Awareness, Usage and Intention to Use; 5.2 USA - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers; 5.3 USA - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype; 5.4 USA - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"; 5.5 USA - Hydrogen fuel-cell Home boilers: Regional Distribution; 5.6 USA - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler
6 Further Analysis: 7.1 Survey Release Outline; 7.2 Addendum

Environmental Choices™ section report 3.d: Green Energy Companies & Fuel Cells

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