Environmental Choices™ section report 3.c: Climate Change & The Home

Haddock Research & Branding, Inc.
September 1, 2010
148 Pages - SKU: HDKR2844463
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This section report focuses on 'the home' and the issues involved in improving energy-efficiency and reducing emissions. The report considers key household activities and measures to mitigate their environmental impact - and provides evidence of how this varies between Canada, England and the USA. It also identifies and profiles 'Micro-Energy Leaders' - a potential target group for early adoption of new cleantech offerings for the home. 

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What level of involvement do different household members have in making decisions about grocery shopping, doing laundry and undertaking major house improvements? How does this tend to vary by household composition?
Amongst those who are involved in the decision-making, what specific kinds of 'green activity' are undertaken with regard to groceries, laundry and major house improvements?
What proportion of the public is likely to install energy efficiency solutions at home? What are the most popular?
What is the profile and regional distribution of 'Micro-Energy Leaders' - those passionate about home energy efficiency and generation?
How do any of these questions differ from country to country, between demographic groups, and between 'Climate Citizens', 'Mild Greens' and'Sceptics & Uninvolveds'?