Environmental Choices™ section report 3.h: Branding of Climate ChangeHaddock Research & Branding, Inc.September 1, 2010 112 Pages - SKU: HDKR2844477 |
| Branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and policies. Branding techniques can provide the ideas, stories, myths and/or metaphors which lead people to action, and effective branding can build valuable business and policy assets. But what would be the most compelling branding concepts, and does the appeal vary by Canadians, English and Americans? A common theme is 'conserving mother nature', but perhaps other concepts would have greater mass appeal?
This report focuses on testing 6 different branding ideas, predominant in this subject area, to see how powerful people find them to be:
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Additional Information
- Which of the six concepts tested faired best overall?
- How differently do Climate Citizens, Mild Greens, and Sceptics & Uninvolveds rate the six concepts?
- Can particular sub-groups in society be identified as being more aligned to each of the concepts?
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