Haddock Research & Branding, Inc.

Haddock Research & Branding Inc. is a pioneering full-service market research agency focusing solely on climate change and the low-carbon economy. Making use of the latest advances in survey design, statistical analysis and developments in the field of psychology Haddock will advise businesses on how best to develop profitable low-carbon opportunities; and provide the public sector with the vital information they need to mobilize people to take action on climate change.

Haddock Research and Branding assesses how people behave in terms of internal drivers (how choice is based on a combination of both rational and emotional ingredients and aligned to people’s personal narratives of how they see the world); practical drivers (people tend to have complex and context specific lives with differing incentives for action); and social drivers (how we are inevitably affected by others, to a greater or lesser degree) – thus providing strategic advice reinforced with practical ‘next steps’ for our clients.

The company launched by conducting an international syndicated survey: Environmental Choices™.