Rigid Endoscopy - are you tough enough to compete?

HBS Consulting
April 1, 2003
130 Pages - SKU: HBSC897010
License type:
Countries covered: Europe

Rigid Endoscopy - are you tough enough to compete?

 
Within Europe, rigid endoscopes are still a potentially exciting clinical area where both new and existing competitors are fighting hard for market share. Although this market is seen as becoming saturated, the drive to develop new technologies and new procedures continues. In addition, growing restrictions on pricing and a tough competitive environment make this a challenging area where competitors will need to pull out all the stops to win market share. Minimally invasive surgery is a well-accepted technique, and rigid endoscopy is considered to be a mature market within Europe. The larger, most established clinical areas such as laparoscopy, urology and arthroscopy have reached a state of steady growth, although the search for new procedures for rigid endoscopes within all these areas goes on. One example of this is arthroscopic procedures in difficult anatomies such as the shoulder and wrist. Companies such as Atlantech have been able to build up this niche market by developing rigid endoscopes with a wider field of vision that allow the area to be observed with a single optic. Newer applications, such as neuroendoscopy, have shown much faster growth rates as new procedures become possible and new regions of the body become accessible. Growth rates for increases in the number of neuroendoscopy procedures are believed to be in the region of 7-15% a year.


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