The Healthcare Market in the BRIC and Other Countries - The Healthcare Systems, Market Access and Market Opportunities

Saturation tendencies and stricter health care budgets in the developed markets (DM) have been arousing interest to explore new markets also in a geographical dimension. Especially the BRIC, among the great number of emerging markets, are intensively targeted by multinational companies. Greater political stability paired with increased legal certainty has set the foundation for increased exporting and even more investment activities in these markets. The enormous size of the BRIC, (in terms of population), and the overall GDP demands manufacturers, including those of the health care industry, to establish their presence more than ever before. Without serving these future markets, economies of scale and scope may not be sufficiently exploited and significant revenues may not be realized. Thereby, not just the quantity of service and goods are decisive factors. The sustainable improvement in the standard of living, for a section of the population, coupled with the development of a formerly non-existent middle class of significant size, are important facets which function as fertile ground for the demand of higher quality goods and services.

With this report, HBS provides an insight into emerging markets with the following topics:

• General situation and health care standards in emerging markets
• Introduction to the health care markets of each of the BRICs (Brazil, Russia, India, China)
• Fundamental information on health care system
• Organizational structures in Health care, (public versus private systems, primary care, secondary care, health insurances, industries)
• Funding and remuneration of service providers
• Registration of medical devices
• Organization of purchasing processes
• Recommendations
• Introduction to further emerging markets including Mexico, Turkey, Indonesia, Philippines, South Africa and South Korea
• An outlook on which measures to take against challenges in the EM and on further developments in the health care environment