Sectoral Capsule - Indian Print Media: Braving the Odds
The print media is the oldest and most trusted medium of information. Contrary to prevailing trends
in global print media, where it is facing intense competition from digital media, the Indian print
media industry is showing a strong upsurge. It was estimated at INR X billion in 2012, an increase of
X percent over INR X billion in 2011.
However, the industry had to contend with pressure from the beleaguered general economic
environment of India, as it is heavily dependent on advertising revenues.
India is the second largest print industry in the world with around X million copies in daily
circulation. It is preceded only by China with X million copies. There has been a perceptible change in
the consumption pattern of print media in the country. The focus has shifted from metros to other
cities which are experiencing rapid urbanization and economic growth. Rise in literacy rates,
increased purchasing power and print media penetration in Tier II and Tier III cities are some of the
factors fueling the growth of this industry.
This report encompasses an assessment of the print industry in India, within the context of the
global industry, and the opportunities and challenges it presents. It also analyses the different
segments of the industry along with investment opportunities and financials of the top ten major