Going Beyond the Idea: Delivering successful corporate innovationGrist LimitedJune 1, 2003 SKU: GRT896748 |
Most innovative companies are able to generate plenty of ideas and prioritise those with the greatest potential, but that is often the point when the greatest problems begin—driving validated ideas through to business reality. Despite putting an innovation process in place, the 'engine' often still doesn't produce the desired outcomes. Executives complain both about 'false positives' where projects are allowed to proceed without sufficient validation, and 'false negatives' where promising projects are killed too early, often because they cannot compete on equal terms with the core business. The report identifies five key success factors that leading-edge companies are building into their corporate strategies to deliver sustainable corporate growth: |
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