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Recreational Equipment, Inc. - Strategic SWOT Analysis Review

17 Pages GlobalData September 30, 2011 SKU: GBDT6585999

Recreational Equipment, Inc. - Strategic SWOT Analysis Review


Recreational Equipment, Inc. (REI) is an in-store and online retailer engaged in selling outdoor sporting goods. The company offers its products under different categories, including clothing and footwear, gear shops, snow shops and top gear categories. It also offers gadgets and electronics, bikes, helmets, fitness clothing and accessories, luggage bags, men, women and kids apparels, gears, footwear and accessories. The company offers several services, including expert advice on outdoor and adventure pros. The company operates approximately 114 stores in 30 stores across the US. Recreational Equipment is headquartered in Kent, Washington, United States.

Recreational Equipment, Inc. Key Recent Developments

Feb 09, 2010: REI appoints Stephen Lockhart to its board of directors
Jan 15, 2010: REI to open store in Montana
Jan 12, 2010: REI to open a new store in Connecticut

GlobalData’s Recreational Equipment, Inc. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.
Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

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Recreational Equipment, Inc. - Strategic SWOT Analysis Review

September 30, 2011

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