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Kraft Foods Inc. (KFT) - Financial and Strategic SWOT Analysis Review

37 Pages GlobalData April 13, 2011 SKU: GBDT6262088

Kraft Foods Inc. (KFT) - Financial and Strategic SWOT Analysis Review


Kraft Foods Inc., (Kraft Foods) manufactures and markets snacks, confectionery, and quick meal products worldwide. Kraft Foods is number 1 US food company and number 2 worldwide. It is principally engaged in manufacturing and marketing of packaged food and beverages. The various products offered by the company include cheese, dinners, dressings, coffees, meats, biscuits, cream cheeses, powdered beverages and chocolates. The company markets its products under the brand names of Kraft, Maxwell House, Oscar Mayer, Oreo, LU, Philadelphia, Jacobs Coffee, Carte Noire, Tang, Milka Chocolates, LU Biscuits, Cote d’Or, Lacta and Toblerone. Kraft Foods operates in over 80 countries and sells its products in over 170 countries across the world. Kraft's $19 billion acquisition of Cadbury became final in 2010. As of June 1, 2010, the company owned 100% of all outstanding Cadbury shares where as in February, 2010 it had 73.71% shares. The company is headquartered in Northfield, Illinois, the US.

Kraft Foods Inc. Key Recent Developments…

Apr 13, 2010: Kraft Foods Inks Multi-year Agreement With Capgemini

Mar 18, 2010: Kraft Foods Plans To Reduce Sodium In North American Products

Feb 16, 2010: Kraft Foods Q4 Operating Profit Surges, Revenues Up

Feb 09, 2010: Epsilon To Support Direct Marketing Initiatives Of Kraft Foods

Jan 19, 2010: Cadbury Accepts Kraft’s $19.7bn Takeover Offer

This comprehensive SWOT profile of Kraft Foods Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:
  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - Analyst’s summarization of the company’s business strategy.
  • SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
  • Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
  • Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.
Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

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Kraft Foods Inc. (KFT) - Financial and Strategic SWOT Analysis Review

April 13, 2011

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