Green Button Program - Bringing Customers, Utilities and Vendors onto a Single Platform in the US

Green Button Program - Bringing Customers, Utilities and Vendors onto a Single Platform in the US

Summary

GlobalData's report “Green Button Program - Bringing Customers, Utilities and Vendors onto a Single Platform in the US” provides an analysis of the possible impact of the Green Button program, initiated by the US Department of Energy, on the energy management by consumers. The Green Button program is a new innovation in the US smart grid sector. This program was built on the policies framed by the Obama administration. Smart grid customers were concerned regarding data privacy emerging from the use of smart meters. Some customers in Texas expressed concerns that continuous monitoring of their energy consumption infringed on their right to privacy. The Green Button program was designed especially to address the privacy concerns of the consumers and educate them about saving energy. Around 10 companies are developing applications for both businesses and consumers to access the data in a simple and easily understandable manner. It is estimated that around 27 million customers are going to benefit from this program.

Scope

• Market prospect for companies providing equipments and services in smart grid
• Drivers for deployment of Green Button Program
• Measures to address consumer concerns
• Utility initiatives for deployment of Green Button Program
• Vendor initiatives and collaborations in Green Button

Reasons to buy

• Identify key growth and investment opportunities for technologies in smart grid sector
• Gain insight on the smart grid industry’s development trends in the US
• Developing strategies for market penetration
• Facilitate decision-making based on insights on smart grid program deployments