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Countries covered: China
Customs statistics show that in the six months to July 2011, the country's outbound shipments of scribbling tools exceeded $767 million, rising less than 1 percent YoY. North America, the EU and the Asia-Pacific region accounted for more than one-third of revenue collectively. Apart from sluggish growth, swelling material and labor costs are major challenges. To counter them, suppliers are implementing various efficiency projects that can generate savings. This report covers the major products of China's writing instruments industry, namely ballpoint, gel, fountain, rollerball and multifunction pens, pencils, markers and highlighters. What you'll get
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