Television Advertising

Global Industry Analysts
March 1, 2001
7 Pages - Pub ID: GJOB462081

Abstract

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The report analyzes the global market for Television Advertising. Annual market estimates and projections are presented in dollars and growth rates for the years 1999 through 2005. Data is presented in table and graph form.

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TELEVISION ADVERTISING
a. Market Highlights
US Scenario
Latin American Scenario
Indonesian Scenario
European Scenario (For Czech Republic, France and Germany)

LIST OF EXHIBITS

1. Total US Cable and Satellite Television Advertising Revenues Annual Estimates/Projections - 1999-2005
2. Total US Cable and Satellite Television Advertising Revenues by Type of Advertising Annual Estimates/Projections - 1999-2005 for Network, Local and Regional Sports Television Advertising
3. Total US Interactive Television Advertising Revenues Annual Estimates/Projections - 1999-2005
4. Total US Upfront Prime-Time Advertising Revenues Annual Estimates/Projections - 1999-2005
5. Total Spending by Credit Card Companies in the US on Television Advertising Annual Estimates/Projections - 1999-2005
6. Total Spending by Credit Card Companies in the US on Television Advertising Annual Estimates/Projections - 1999-2005 for American Express, Discover Financial Services, MasterCard, Visa U.S.A., and others
7. Total Latin American Television Advertising Revenues Annual Estimates/Projections - 1999-2005
8. Total Latin American Television Advertising Revenues by Country Annual Estimates/Projections - 1999-2005 for Argentina, Brazil, Colombia
and others
9. Annual Estimates/Projections - 1999-2005
10. Total Indonesian Television Advertising Revenues as a Percentage of Total Indonesian Advertising Revenues Annual Estimates/Projections - 1999-2005
11. Total Indonesian Advertising Revenues by Channel Annual Estimates/Projections - 1999-2005 for ANteve, Indosiar, RCTI, SCTV and TPI
12. Total Television Advertising Revenues in the Czech Republic: Annual Estimates/Projections - 1999-2005
13. Total Television Advertising Revenues in France Annual Estimates/Projections - 1999-2005
14. Total Television Advertising Revenues in Germany: Annual Estimates/Projections - 1999-2005