Hi-Tech PR Firms (Table of Contents)

Hi-Tech PR Firms


January 1, 2012
111 Pages - SKU: GJOB3823234
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1. INDUSTRY OVERVIEW
A Kaleidoscopic View of the PR Industry
Origins of Public Relations as an Industry
Choosing a Public Relations Agency
Operating Techniques of PR Firms
PR Viewed as Image Building Tool
How Public Relations Encourage Sales?
Global Market Analysis:
Table 1: World Recent Past, Current & Future Analysis for the PR Industry by Geographic Region: Breakdown of Annual Revenues(in US$ Million) for US, Canada, Europe,Asia-Pacific (Including Japan), Latin Americaand Rest of World Markets for Years 2010through 2015
Table 2: World 5-Year Perspective forthe PR Industry by Geographic Region:Percentage Share Breakdown of Revenuesfor US, Canada, Europe, Asia-Pacific(Including Japan), Latin America andRest of World for Years 2011 & 2015
Market Scenario
Table 3: Percentage Breakdown of Business Sources for PR Firms In 2011
Impact of Recession: A Review
Outlook
Statistical Findings
Table 4: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues by Service Area
Table 5: Global Public Relations Industry(2011): Percentage Breakdown ofFee Income of Independent PR Firmsby Region
Table 6: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues of Independent PR Firmsby Practice Area
Major Barriers to Growth for Independent PR Firms, by Geographic Region
Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown
Country-wise Breakdown of Public Relations Practices with Good Growth Prospects
High Tech PR Firms
History & Development of High Tech PR Firms
The Internet Era Creates Peak Demand for High-Tech PR Firms
Hitech Start-Ups Create New Business for PR Firms
2. MARKET TRENDS & ISSUES
Increased Audience Fragmentation
Blogs A Coveted Communication Platform for PR Firms
Online &Social Media Tools are Here to Stay
Trends in Public Relations Market
Issues
Governmental Restrictions May Hinder Growth Prospects
Vulnerability to Risks From Operating in Developing Nations
Challenges Surrounding the PR Industry
3. MERGERS AND ACQUISITIONS
4. STRATEGIC CORPORATE DEVELOPMENTS 35A REGIONAL MARKET PERSPECTIVE
1. THE UNITED STATES
PR Industry: Role and Structure
Industry Overview
Table 7: US Public Relations Industry (2011): Percentage Breakdown of Public Relations Spending by sector
Growing Hispanic Population A Window of Opportunity
Table 8: Top 20 PR Firms in the US Rankedby Revenues for the Year 2010
2. EUROPE
Table 9: European Recent Past, Current &Future Analysis for the PR Industry byGeographic Region: Breakdown of AnnualRevenues for the years 2010 through 2015in US$ Million for France, Germany, Italy,UK, Sweden, Russia, and Rest of Europe.
Table 10: European 5-Year Perspective for the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for 2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia,and Rest of Europe
2a. IRELAND
2b. ITALY
2c. RUSSIA
PR Industry in Russia
2d. THE UNITED KINGDOM
Industry Overview
3. ASIA-PACIFIC
Market Analytics
Table 11: Asia-Pacific Recent Past, Current & Future Analysis of the PR Industry byGeographic Region: Breakdown of Annual Revenues for the years 2010 through 2015in US$ Million for Australia, Japan,China, India and Rest of Asia-Pacific
Table 12: Asia-Pacific 5-Year Perspectiveof the PR Industry by Geographic Region: Percentage Share Breakdown of Revenuesfor 2011 and 2015 for Australia, Japan,China, India and Rest of Asia-Pacific
Rise of Multinational Brands Fuel PR Demand in Asia
Market Diversity Poses Challenge for PR Firms in Asia
3a. JAPAN
Market Overview
3b. CHINA
Public Relations Industry in China
3c. INDIA
The Development of PR Industry in India
Traditional Media
The Present Scenario
The Advent of Modern PR Practices
GLOBAL DIRECTORY