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- 1. INDUSTRY OVERVIEW
- A Kaleidoscopic View of the PR Industry
- Origins of Public Relations as an Industry
- Choosing a Public Relations Agency
- Operating Techniques of PR Firms
- PR Viewed as Image Building Tool
- How Public Relations Encourage Sales?
- Global Market Analysis:
- Table 1: World Recent Past, Current & Future Analysis for the PR Industry by Geographic Region: Breakdown of Annual Revenues(in US$ Million) for US, Canada, Europe,Asia-Pacific (Including Japan), Latin Americaand Rest of World Markets for Years 2010through 2015
- Table 2: World 5-Year Perspective forthe PR Industry by Geographic Region:Percentage Share Breakdown of Revenuesfor US, Canada, Europe, Asia-Pacific(Including Japan), Latin America andRest of World for Years 2011 & 2015
- Market Scenario
- Table 3: Percentage Breakdown of Business Sources for PR Firms In 2011
- Impact of Recession: A Review
- Outlook
- Statistical Findings
- Table 4: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues by Service Area
- Table 5: Global Public Relations Industry(2011): Percentage Breakdown ofFee Income of Independent PR Firmsby Region
- Table 6: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues of Independent PR Firmsby Practice Area
- Major Barriers to Growth for Independent PR Firms, by Geographic Region
- Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown
- Country-wise Breakdown of Public Relations Practices with Good Growth Prospects
- High Tech PR Firms
- History & Development of High Tech PR Firms
- The Internet Era Creates Peak Demand for High-Tech PR Firms
- Hitech Start-Ups Create New Business for PR Firms
- 2. MARKET TRENDS & ISSUES
- Increased Audience Fragmentation
- Blogs A Coveted Communication Platform for PR Firms
- Online &Social Media Tools are Here to Stay
- Trends in Public Relations Market
- Issues
- Governmental Restrictions May Hinder Growth Prospects
- Vulnerability to Risks From Operating in Developing Nations
- Challenges Surrounding the PR Industry
- 3. MERGERS AND ACQUISITIONS
- 4. STRATEGIC CORPORATE DEVELOPMENTS 35A REGIONAL MARKET PERSPECTIVE
- 1. THE UNITED STATES
- PR Industry: Role and Structure
- Industry Overview
- Table 7: US Public Relations Industry (2011): Percentage Breakdown of Public Relations Spending by sector
- Growing Hispanic Population A Window of Opportunity
- Table 8: Top 20 PR Firms in the US Rankedby Revenues for the Year 2010
- 2. EUROPE
- Table 9: European Recent Past, Current &Future Analysis for the PR Industry byGeographic Region: Breakdown of AnnualRevenues for the years 2010 through 2015in US$ Million for France, Germany, Italy,UK, Sweden, Russia, and Rest of Europe.
- Table 10: European 5-Year Perspective for the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for 2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia,and Rest of Europe
- 2a. IRELAND
- 2b. ITALY
- 2c. RUSSIA
- PR Industry in Russia
- 2d. THE UNITED KINGDOM
- Industry Overview
- 3. ASIA-PACIFIC
- Market Analytics
- Table 11: Asia-Pacific Recent Past, Current & Future Analysis of the PR Industry byGeographic Region: Breakdown of Annual Revenues for the years 2010 through 2015in US$ Million for Australia, Japan,China, India and Rest of Asia-Pacific
- Table 12: Asia-Pacific 5-Year Perspectiveof the PR Industry by Geographic Region: Percentage Share Breakdown of Revenuesfor 2011 and 2015 for Australia, Japan,China, India and Rest of Asia-Pacific
- Rise of Multinational Brands Fuel PR Demand in Asia
- Market Diversity Poses Challenge for PR Firms in Asia
- 3a. JAPAN
- Market Overview
- 3b. CHINA
- Public Relations Industry in China
- 3c. INDIA
- The Development of PR Industry in India
- Traditional Media
- The Present Scenario
- The Advent of Modern PR Practices
- GLOBAL DIRECTORY
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