The global outlook series on Hi-Tech PR Firms provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 12 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), Asia Pacific (Japan, China, India). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 389 companies worldwide.
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Table 1: World Recent Past, Current & Future Analysis for the PR Industry by Geographic Region: Breakdown of Annual Revenues(in US$ Million) for US, Canada, Europe,Asia-Pacific (Including Japan), Latin Americaand Rest of World Markets for Years 2010through 2015
Table 2: World 5-Year Perspective forthe PR Industry by Geographic Region:Percentage Share Breakdown of Revenuesfor US, Canada, Europe, Asia-Pacific(Including Japan), Latin America andRest of World for Years 2011 & 2015
Table 3: Percentage Breakdown of Business Sources for PR Firms In 2011
Impact of Recession: A Review
Table 4: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues by Service Area
Table 5: Global Public Relations Industry(2011): Percentage Breakdown ofFee Income of Independent PR Firmsby Region
Table 6: Global Public Relations Industry(2011): Percentage Breakdown ofRevenues of Independent PR Firmsby Practice Area
Major Barriers to Growth for Independent PR Firms, by Geographic Region
Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown
Country-wise Breakdown of Public Relations Practices with Good Growth Prospects
High Tech PR Firms
History & Development of High Tech PR Firms
The Internet Era Creates Peak Demand for High-Tech PR Firms
Hitech Start-Ups Create New Business for PR Firms
2. MARKET TRENDS & ISSUES
Increased Audience Fragmentation
Blogs A Coveted Communication Platform for PR Firms
Online &Social Media Tools are Here to Stay
Trends in Public Relations Market
Governmental Restrictions May Hinder Growth Prospects
Vulnerability to Risks From Operating in Developing Nations
Table 7: US Public Relations Industry (2011): Percentage Breakdown of Public Relations Spending by sector
Growing Hispanic Population A Window of Opportunity
Table 8: Top 20 PR Firms in the US Rankedby Revenues for the Year 2010
Table 9: European Recent Past, Current &Future Analysis for the PR Industry byGeographic Region: Breakdown of AnnualRevenues for the years 2010 through 2015in US$ Million for France, Germany, Italy,UK, Sweden, Russia, and Rest of Europe.
Table 10: European 5-Year Perspective for the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for 2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia,and Rest of Europe
PR Industry in Russia
2d. THE UNITED KINGDOM
Table 11: Asia-Pacific Recent Past, Current & Future Analysis of the PR Industry byGeographic Region: Breakdown of Annual Revenues for the years 2010 through 2015in US$ Million for Australia, Japan,China, India and Rest of Asia-Pacific
Table 12: Asia-Pacific 5-Year Perspectiveof the PR Industry by Geographic Region: Percentage Share Breakdown of Revenuesfor 2011 and 2015 for Australia, Japan,China, India and Rest of Asia-Pacific
Rise of Multinational Brands Fuel PR Demand in Asia
Market Diversity Poses Challenge for PR Firms in Asia