Wireless Services for Polish-Americans. How to Win: Hearts and Minds Marketing. (Survey)Global Advertising Strategies, Inc.March 10, 2004 17 Pages - SKU: GLA967604 |
Countries covered: United States
As an ethnic market, Polish-American market is under-serviced by current targeted marketing efforts compared to the activities in long- distance telecom, airline and financial services industries. The only wireless companies mindful of this community are independent dealers who are typically community-oriented and thus can't sway a large consumer demographic one way or the other. The largest Eastern European ethnic group in the U.S. - Polish-Americans -- should be one of the most important to the wireless industry, but it is largely ignored. This is a case when numbers should do the talking: 83% of Polish Americans use mobile phones generating almost $900 million in annual revenue for mobile carriers, and that's not counting equipment and accessory sales. Key Market Characteristics:
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