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South Asians in the United States -- Automotive Preferences

Global Advertising Strategies, Inc.
June 14, 2007
16 Pages - SKU: GLA1534722

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U.S. car manufacturers continue to struggle when trying to reach South Asians in the United States. The affluent market segment overwhelmingly prefers Hondas, Toyotas, and Nissans. The report focuses on key factors influencing their purchase decisions.

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