The Market of Payment Cards in Poland

Global Advertising Strategies, Inc.
February 1, 2002
79 Pages - SKU: GLA811804
License type:
DESK RESEARCH PART

INTRODUCTION

THE CALENDAR OF PAYMENT CARD DEVELOPMENT

PAYMENT CARD MARKET IN POLAND
The number of payment cards in Poland
Payment card transactions
ATM net
Merchant outlets accepting card payments
Transgressions connected with payment cards

HOLDERS OF PAYMENT CARDS IN POLAND
Payment card holders profile
Payment card usage
Opinions of Poles about payment cards

PAYMENT ORGANIZATIONS PRESENT IN POLAND
Characteristics of payment organizations present on Polish market of non-cash transactions
The division of the Polish market of non-cash transaction between payment organizations

THE MOST POPULAR BRANDS OF PAYMENT CARDS

POLISH BANKS ON THE PAYMENT CARD MARKET
Shares of bank in payment card market
Banks’ efficiency of payment cards distribution among their clients
Ranking of banks by innovations in the payment card offer
Ranking of banks by security ensured for payment card holders
Most popular payment card ranking

CHARACTERISTICS OF PAYMENT CARDS PRESENT ON THE POLISH MARKET
Debit cards
Charge cards
Credit cards
Virtual cards

SUMMARY OF THE DESK RESEARCH PART

QUANTITATIVE RESEARCH RESULTS

PAYMENT CARD USAGE

ANNEX
Population and sample
Fieldwork
Sample weighting
Estimation error
Characteristics of the respondents

C_spon

TABLES