DESK RESEARCH PART
INTRODUCTION
THE CALENDAR OF PAYMENT CARD DEVELOPMENT
PAYMENT CARD MARKET IN POLAND
The number of payment cards in Poland
Payment card transactions
ATM net
Merchant outlets accepting card payments
Transgressions connected with payment cards
HOLDERS OF PAYMENT CARDS IN POLAND
Payment card holders profile
Payment card usage
Opinions of Poles about payment cards
PAYMENT ORGANIZATIONS PRESENT IN POLAND
Characteristics of payment organizations present on Polish market of non-cash transactions
The division of the Polish market of non-cash transaction between payment organizations
THE MOST POPULAR BRANDS OF PAYMENT CARDS
POLISH BANKS ON THE PAYMENT CARD MARKET
Shares of bank in payment card market
Banks’ efficiency of payment cards distribution among their clients
Ranking of banks by innovations in the payment card offer
Ranking of banks by security ensured for payment card holders
Most popular payment card ranking
CHARACTERISTICS OF PAYMENT CARDS PRESENT ON THE POLISH MARKET
Debit cards
Charge cards
Credit cards
Virtual cards
SUMMARY OF THE DESK RESEARCH PART
QUANTITATIVE RESEARCH RESULTS
PAYMENT CARD USAGE
ANNEX
Population and sample
Fieldwork
Sample weighting
Estimation error
Characteristics of the respondents
C_spon
TABLES
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