Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central EuropeGlobal Advertising Strategies, Inc.January 26, 2004 30 Pages - SKU: GLA957536 |
Countries covered: United States, Europe
This multifaceted study will determine the shifts in the US and global airline market share, analyze passenger preferences and satisfaction, and map the current destinations and transit points. The project is commenced with a survey ""Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central Europe"". This survey covers three groups of US passengers: Mainstream Americans, Hungarian-Americans and emigrants from the former USSR. The results will reveal answers to the following questions:
Despite the increased interest of US-based and major European carriers in Eastern and Central Europe (ECE), their slow-to-respond behavior allows smaller Eastern and Central European airlines to gain a leading position in transatlantic routes to Eastern Europe. Our research showed that American consumers of Eastern and Central European origin most often use their native airlines to fly to ECE destinations. Moreover, US mainstream market consumers also turn to Aeroflot, Malev and LOT for flights to ECE, often disregarding Delta, American Airlines and other domestic brands. The results show that even though Delta is the most often used airline for flights to ECE (34%), Aeroflot is not far behind (26%), followed by other foreign carriers, such as El Al, British Airways, Lufthansa, Austrian Airlines and Finnair. When asked what carrier they would most likely choose if all airlines offered convenient flights to ECE at the same price, 25% named Delta, 22 % British Airways, 20% American Airlines, and only 18% Aeroflot. These data clearly show that those who fly with Aeroflot do so because of the lack of choice, and not because they are satisfied with Aeroflot. In fact, as many as 22% stated that they would never choose Aeroflot, if all carriers offered the same service to ECE. " |
Additional Information
Three methods of data collection were used for each group: Phone Questionnaire, Internet Poll and Personal Interview.
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