Money Transfer Services on the Polish, Russian and Romanian Markets in the US.

Global Advertising Strategies, Inc.
July 23, 2002
31 Pages - SKU: GLA798780
License type:
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Countries covered: United States

Money Transfer Services on the Polish, Russian and Romanian Markets in the US.

 
The study report contains the data on:

  • The current situation on the US Eastern European money transfer market, identifying the market leaders and assessing the market potential
  • The patterns of consumer behavior, such as frequency and destination of transfers, reasons for transferring funds, typical amount transferred per transaction, and key considerations in choosing the service provider
  • The level of consumer satisfaction with various aspects of performance of money transfer companies, such as quality of customer service, security, reliability, speed of transfer, convenience of office locations, and service fees
  • The efficiency of various means of information delivery
  • Opportunities for MTSPs within each community in focus

    The survey evaluates the market potential and outlines opportunities for money transfer service providers (MTSPs) within each community in focus. This study is aimed at aiding marketers in choosing the right strategy for targeted ethnic campaigns.




    • Additional Information

    Three methods of data collection were used for each group: Phone Questionnaire, Internet Poll and Personal Interview.

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