Last Mile VolP Incites Marketing Rivalry

I KEY FINDINGS

II EXECUTIVE SUMMARY

III METHODOLOGY

1 LAST MILE VOIP ARRIVES
1.1 INTRODUCTION
1.2 LAST MILE VoIP EMERGENCE
Figure 1 Consumer plans comparison
1.3 WHAT IS DRIVING LAST MILE VoIP EMERGENCE
1.3.1 Carrier drivers
1.3.2 Consumer drivers
Figure 2 International Calling Rates Comparison
1.3.3 Enterprise drivers
Figure 3 Business Plans Comparison
1.4 APPROACHES TO VoIP MARKETING
1.4.1 Marketing strategies
1.4.2 Marketing audience
1.4.3 Marketing medium
1.5 THE ROLE OF VoIP TECHNOLOGY
1.5.1 Standard VoIP architectures
1.5.2 Network-side vendor suppliers
1.5.3 Customer premise equipment vendors
1.5.4 VoIP evolution trends

2 SERVICE PROVIDER OPPORTUNITIES AND CHALLENGES
2.1 STRENGTHS AND WEAKNESSES OF INCUMBENT AND STARTUP VoIP CARRIERS
2.2 OPPORTUNITIES FOR INCUMBENT VoIP CARRIERS
2.3 OPPORTUNITIES FOR STARTUP VoIP CARRIERS
2.4 MARKET DIRECTIONS
2.4.1 The next six months
2.4.2 Beyond six months
2.5 OPPORTUNITIES AND THREATS -
2.5.1 Perceived threats for incumbent VoIP players
2.5.2 Perceived threats for startup VoIP players
2.5.3 Overall difficulties VoIP providers face
2.6 KEY SALES STARTEGIES
Figure 4 Features offered by major VoIP providers
2.7 IMPLICATIONS FOR INCUMBENT CARRIERS
2.8 IMPLICATIONS FOR STARTUP CARRIERS

3 COMPETITIVE ASSESSMENTS OF MAJOR VOIP PROVIDERS
3.1 AT&T
3.1.1 VoIP premise
3.1.2 Competition
3.1.3 Offering
3.1.4 Strategy
3.1.7 Global ranking
3.2 CableVision
3.2.1 VoIP premise
3.2.2 Competition
3.2.3 Offering
3.2.4 Strategy
3.2.7 Global ranking
3.3 Cox
3.3.1 VoIP premise
3.3.2 Competition
3.3.3 Offering
3.3.4 Strategy
3.3.7 Global ranking
3.4 DeltaThree
3.4.1 VoIP premise
3.4.2 Competition
3.4.3 Offering
3.4.4 Strategy
3.4.7 Global ranking
3.5 Net2Phone
3.5.1 VoIP premise
3.5.2 Competition
3.5.3 Offering
3.5.4 Strategy
3.5.7 Global ranking
3.6 Primus
3.6.1 VoIP premise
3.6.2 Competition
3.6.3 Offering
3.6.4 Strategy
3.6.7 Global ranking
3.7 TimeWarner
3.7.1 VoIP premise
3.7.2 Competition
3.7.3 Offering
3.7.4 Strategy
3.7.7 Global ranking
3.8 8x8
3.8.1 VoIP premise
3.8.2 Competition
3.8.3 Offering
3.8.4 Strategy
3.8.7 Global ranking
3.9 VONAGE
3.9.1 VoIP premise
3.9.2 Competition
3.9.3 Offering
3.9.4 Strategy
3.9.7 Global ranking

4 MARKETING CASE STUDY
4.1 VONAGE 5.1.1 Targeted audience
5.1.2 Marketing tactics
5.1.3 Key advertising samples APPENDIX A: GLOSSARY

ABOUT GLOBAL ADVERTISING STRATEGIES