The Credit Card Usage by the Polish, Russian, Romanian Markets in the USAGlobal Advertising Strategies, Inc.August 5, 2002 24 Pages - SKU: GLA799330 |
Countries covered: United States
The collected data also suggests certain shortcomings of credit card providers (CCPs) in marketing to the ethnic communities, which often means that these lucrative markets are overlooked. The survey is aimed at aiding marketers in market research and in choosing the right strategy for targeted ethnic campaigns. |
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