Consumer Preferences of the South Asians in the U.S. -- "Lifestyle and Entertainment" industryGlobal Advertising Strategies, Inc.May 7, 2007 24 Pages - SKU: GLA1496110 |
| Countries covered: Asia South Asian Americans spend nearly double the money that the mainstream consumers spend on entertainment products and services that make their lives easier and better: cable television, latest electronic gadgets, travel abroad, and education. The report offers a detailed analysis of brand prefences, cultural influences, and overall entertainment spend of the community. |
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