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Home > List All Publishers > Global Advertising Strategies, Inc.
Global Advertising Strategies, Inc.
Global Advertising Strategies is the leader in multicultural marketing, specializing in US Eastern European markets; and the only agency conducting proprietory market research on the ethnic communities. Today, US mainstream market is largely conquered; it is extremely difficult and resource-consuming to find a prospective niche in it. Ethnic America provides an attractive alternative to the mainstream market. In order to find a prospective niche in it, however, one needs to evaluate it, which is often impossible to do without speaking the language and knowing the cultural background and mentality; and this is where Global pitches in. We are not just quality information suppliers; we are analysts and market experts.
Quality Information: Our constant emphasis on quality and precision of data gathering, evaluation and analysis ensures accurate, complete and clear picture of the ethnic market in question.
Expert Analysis: Our bilingual interveiwers and analysts alike have marketing backgrounds and have been working with the ethnic markets for many years, specializing in various business sectors.
Future Focus: Our forward-looking analysis concentrates on market appraisal, seeking new opportunities and ideas to allow for instant business growth.
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Mobile Content in the MVNO Market
By: Global Advertising Strategies, Inc.
... speak to the growth potential of this sector. The report, which follows their MVNO research study of 2005 clearly shows how Global’s MVNO industry predictions have now come to fruition. Leading MVNOs are often in ...
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8/7/2007
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$2,995.00
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South Asians in the United States -- Financial and Investment Profile
By: Global Advertising Strategies, Inc.
... 83% of South Asian consumers in the U.S. consider themselves investors. The report details investment preferences within the community and reveals most trusted brands among brokerage firms, online trading sites, and sources of financial information.
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7/7/2007
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$195.00
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South Asians in the United States -- Automotive Preferences
By: Global Advertising Strategies, Inc.
... car manufacturers continue to struggle when trying to reach South Asians in the United States. The affluent market segment overwhelmingly prefers Hondas, Toyotas, and Nissans. The report focuses on key factors influencing their purchase decisions.
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6/14/2007
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$200.00
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Consumer Preferences of the South Asians in the U.S. -- "Lifestyle and Entertainment" industry
By: Global Advertising Strategies, Inc.
... services that make their lives easier and better: cable television, latest electronic gadgets, travel abroad, and education. The report offers a detailed analysis of brand prefences, cultural influences, and overall entertainment spend of the community.
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5/7/2007
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$195.00
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Alcohol Preferences of Russian Americans
By: Global Advertising Strategies, Inc.
... and vodka Ketel One, the latest poll conducted by Global Advertising Strategies shows. The current survey, titled Alcohol Preferences of Russian Americans concluded that almost a quarter of Russian-Americans (24%) consume alcohol a few times ...
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4/17/2006
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$1,495.00
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Top 20 Multicultural Markets: Toolkit For Marketing Managers
By: Global Advertising Strategies, Inc.
... tap into the top 20 niche ethnic markets in the U.S. The demographics listed in this report include descriptions of Americans of Bosnian, Croatian, Czech, Egyptian, Greek, Hungarian, South Indian, Iranian, Israeli, Jordanian, Lebanese, Lithuanian, ...
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11/16/2005
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$17,000.00
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Multicultural Marketing Trends in Retail Industry
By: Global Advertising Strategies, Inc.
... Central and Eastern European Americans, Hispanic Americans, African Americans, and Asian Americans. The growth of these multicultural populations (and their subsequent increase in buying power) in the United States is creating opportunities for Retailers to ...
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9/26/2005
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$1,495.00
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MVNO Marketing Effectiveness
By: Global Advertising Strategies, Inc.
... Virtual Network Operators (MVNOs) fortifying the ranks of tier two players. MVNOs are a European phenomenon, introduced in the U.S. first by players servicing ethnic communities. Youths as a target demographic gave MVNOs a high ...
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4/4/2005
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$2,995.00
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Financial Services and the Underbanked
By: Global Advertising Strategies, Inc.
... expand financial relationships with banks with educational, car, mortgage, and small business loans. This is “mainstream” America, which tends to be heavily credit leveraged through a complicated web of relationships with many types of financial ...
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4/4/2005
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$2,995.00
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The Burgeoning Battle for Travellers to Central and Eastern Europe:
By: Global Advertising Strategies, Inc.
... and travel publications such as Condé Nast Traveler touting CEE cities as top destinations, why are there not more direct flight options? At the end of 2003, Delta was the only major American airline flying ...
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11/29/2004
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$1,500.00
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Last Mile VolP Incites Marketing Rivalry
By: Global Advertising Strategies, Inc.
... AT&T, Time Warner, Cox and Cablevision. Using its proprietary methodology, Global analyzed VoIP service providers based on several factors, including: Attractiveness to Consumers, Potential for Growth, Quickness to React to Competitors' Offerings and Marketing Approach. ...
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9/14/2004
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$2,995.00
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Preferences of Polish-Americans in Choosing a Carrier for Flights to Eastern and Central Europe
By: Global Advertising Strategies, Inc.
... air transit market. Cultural, economic and marketing differences of Polish-Americans shopping for airfares for travel to Eastern and Central Europe are revealed in a new survey by Global, "Preferences of Polish-Americans in Choosing a Carrier ...
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5/14/2004
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$1,650.00
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Wireless Services for Ukrainian and Russian-Americans. How to Win: Hearts and Minds Marketing. (Survey)
By: Global Advertising Strategies, Inc.
... there is no market dominant. T-Mobile leads with a slight margin in market share with Russian Americans; Ukrainian Americans slightly prefer AT&T Wireless to other providers . Similarly there is no clear winner on the ...
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4/14/2004
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$1,650.00
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Wireless Services for Polish-Americans. How to Win: Hearts and Minds Marketing. (Survey)
By: Global Advertising Strategies, Inc.
... are independent dealers who are typically community-oriented and thus can't sway a large consumer demographic one way or the other. The largest Eastern European ethnic group in the U.S. - Polish-Americans -- should be one ...
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3/10/2004
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$1,200.00
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Potential Combinations in the Russian-American and Russian VOIP Startup Segment
By: Global Advertising Strategies, Inc.
... U.S. that dominate Russian-American telecom niche are mainly startups offering inexpensive connectivity to major cities in the former Soviet Union. These carriers have exhausted their cost sitting potential and as their customer care and acquisition ...
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2/2/2004
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$1,200.00
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Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central Europe
By: Global Advertising Strategies, Inc.
... survey ""Passengers Preferences in Choosing a Carrier for Flights to Eastern and Central Europe"". This survey covers three groups of US passengers: Mainstream Americans, Hungarian-Americans and emigrants from the former USSR. The results will reveal ...
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1/26/2004
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$2,100.00
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Health Insurance in Multicultural America
By: Global Advertising Strategies, Inc.
... of the increasing unemployment rate, the number of people without health insurance has been rising in the recent years. In 2002 the number of uninsured people was 43,574,000 or 15.2% of the nation. Since the ...
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12/1/2003
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$119.00
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SURVIVING THE TELECOM MELTDOWN: Competition in the Eastern European American Long Distance Market and How It Affects the Industry Establishment
By: Global Advertising Strategies, Inc.
... giants like AT&T, MCI, and Sprint are not taking advantage of the benefits that ethnic markets offer, losing potential customers to small providers like Econodial and Master Call. As a result, a dozen of ethnic ...
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9/12/2003
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$19,900.00
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Optimal Strategies for Marketing Pharmaceuticals to Eastern European Americans
By: Global Advertising Strategies, Inc.
... mainstream American consumers in such areas as: knowledge level about pharmaceutical manufacturers and brands, sources of information on drug selection, preferences in brand vs. generic drugs, and others. Some of the findings are: 1. Only ...
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5/15/2003
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$800.00
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Food Retail Networks in Russia
By: Global Advertising Strategies, Inc.
... in the survey, and the prospects for the development of supermarket chains in Russia are reviewed. The report comprises estimates for the volume of the market of food supermarkets, a forecast for its growth, and ...
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12/15/2002
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$3,990.00
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Major Characteristics and Behavior Patterns of Eastern European American Investors
By: Global Advertising Strategies, Inc.
... of the current economic situation. The study draws profiles of typical groups of Eastern European American investors, reflecting their portfolio sizes, asset classes they invest in, investment styles and other patterns of their investment behavior.
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10/20/2002
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$100.00
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Health Insurance on the Polish, Russian and Romanian Markets in the US
By: Global Advertising Strategies, Inc.
... is a lack of information about some products/services within those markets. Health Insurance is one example: not only is there a lack of information about Health Insurance available to the ethnic communities, but even the ...
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9/19/2002
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$249.00
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The Credit Card Usage by the Polish, Russian, Romanian Markets in the USA
By: Global Advertising Strategies, Inc.
... attractive credit card features for each community, and indicates the most efficient means of information delivery pertinent to each community. The collected data also suggests certain shortcomings of credit card providers (CCPs) in marketing to ...
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8/5/2002
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$119.00
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RUSSIAN IP-TELEPHONY MARKET: Operators, Services and applied Equipment for Voice over IP technology
By: Global Advertising Strategies, Inc.
... the overall volumes of VoIP traffic and the assessment of the volume and structure of traffic maintained by major Russian IP-telephony operators. This document encompasses three groups of VoIP network operators, categorizing them in accordance ...
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8/1/2002
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$3,990.00
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Money Transfer Services on the Polish, Russian and Romanian Markets in the US.
By: Global Advertising Strategies, Inc.
... and destination of transfers, reasons for transferring funds, typical amount transferred per transaction, and key considerations in choosing the service provider The level of consumer satisfaction with various aspects of performance of money transfer companies, ...
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7/23/2002
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$499.00
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