Syndication and Social Networking Thinking Beyond MySpaceGenerator Research LimitedSeptember 11, 2006 14 Pages - SKU: GS1354172 |
The concept is based on adding a new dimension to the personalisation features that are standard with today’s leading social networks, but which are mainly focussed decorative aspects. This new class of social networks, which could in time have a mobile element, would support services that served specific demographic segments as well as others that were aimed at specific vertical markets, including music. The report begins by explaining the latest developments in personalised media syndication and then profiles the Paris-based start-up, Netvibes, who is one of the leaders in this emerging area. Next, the report explains the opportunity in detail by describing the benefits for users, brands and channel partners. One of the unique characteristics of the business model described in this report is a new type of user-controlled, peer to peer marketing which is based on the sequential re-publishing of third party content, something that will be especially interesting to brands and advertisers. |
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