| This report explains how your business could improve its approach to innovation by involving outsiders. This new approach, called open innovation, involves bringing high-quality, creative thinking into the company from the outside. The company’s managers can then commercialise the best of it using the company’s assets, while rewarding the originators.
|
- Case Study: Mindstorms NTX
- Overview
- 1998: Mindstorms Launch
- 1998 - 2000: LEGO unofficially sanctions developer community
- 2000: New company strategy
- 2002: Mindstorms NXT becomes a liability
- 2002 - 2004: Developer community takes over
- 2003 - 2005: The problem years
- 2004: Strategic re-think
- 2004: External developers become essential
- 2004 - 2005: A collaborative development project
- Third-party Hardware Programme
- Woking Relationship
- Commercial Relationship
- Today
- Mindstorms NXT: Growth
- New Programs
- Entrepreneurs
- Selection Criteria
- Example Project: Architectural Construction Kits
- Footnote
- Additional Examples
- Backstage BBC
- Adobe
- Analysis
- Business Rationale
- 1. Accept that valuable expertise is likely to exist outside the company
- 2. Be prepared to make the company’s valuable assets available to outsiders
- 3. Because the company cannot pursue every internally-generated idea, some great opportunities might be lost
- 4. Make sure the programme makes business sense
- 5. Be realistic about any cultural barriers, but be prepared to push ahead if you have a solid case
- Three Different Innovation Models
- 1. Early-stage Product Definition: Expert User Groups
- 2. Product Enhancements: Developer Programme
- 3. New Business Areas: Affiliated Entrepreneur Programme
- Key Success Factors
- Clear, Focused Objective
- Clear, Timely Benefit to Participants
- Deep Experience Pool
- User-driven
- Relevant Skills
- Experimentation-friendly Product
- Selection Criteria: Lead User Groups
Share this report
Other tasks Related Markets IT Administration Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
