Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid

Generator Research Limited
August 8, 2008
27 Pages - SKU: GS1842449
License type:
This report describes a solution to the problem encountered by video content originators when their material is embedded within a web page that carries companion advertisements (e.g. banner, skyscraper ads) and where the content originator wants a share of the ad revenue earned by the publisher for serving those ads.