| This report is the first in a two-part series about television delivered over the fixed internet. In this report we explain what internet television will mean for ordinary users in the future by describing the sort of services that will be possible.
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- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Executive Summary
- Industry Transformation
- Internet Maturity
- New Competitive Landscape
- Land Grab
- Improved User Experience
- Market Timing
- Service Vision: Internet Television
- Methodology
- Market Barriers
- Future User Experience
- 1. Choice
- 2. Personalisation
- 3. Syndication
- 4. Social Features: Widgets, HTML Embeds
- 5. Web Services
- Analogy: Music Industry
- Lesson: Television Industry
- Services will enable ‘TV Browsing'
- 'Service portals' are giving way to 'distributed services'
- Developer Programmes: Application Programming Interfaces (APIs)
- 6. Relevant Advertising
- 7. Multi-platform Distribution
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