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Generator Research Limited

Generator is an independent, UK-based industry research company that has been established to become a major provider of research within the fast-developing digital music arena. Our focus includes both online and wireless-based digital music developments.

Our people draw upon deep experience in a range of operational roles in the wireless and media industries. Our practical, hands-on experience allows us to better understand the challenges facing our clients: we've almost certainly grappled with similar issues ourselves and have been faced with the same timescale and resource constraints.

Generator favours a quality-not-quantity approach to research and we insist on taking enough time to provide a quality offering.

Our mission is to identify the key trends that are driving the market and draw conclusions that are based on a clear, straightforward analysis of the facts .We are also interested in pushing the thought envelope and are not afraid to challenge commonly-held assumptions where we think this is justified.

We are an honest broker and aim to provide our clients with world-class focussed analysis and insight that is top-quality, objective and independent.

List of reports from Generator Research Limited

Social Advertising: Analysing the Benefits and Challenges 11/2/2007 \| published by: Generator Research Limited ... social networks and which promises to provide advertisers with a range of benefits, compared with what existing approaches to online advertising offer. This report analyses this new category by clearly explaining the benefits and challenges. \| read more...	$298.00
Facebook Platform: The Dawn of Social Computing 10/19/2007 \| published by: Generator Research Limited ... for digital content and services. The report then explains how Facebook has managed to greatly improve the efficiency of a conventional viral distribution process throughout a social graph by cleverly embedding several ‘viral booster’ mechanisms ... \| read more...	$384.00
A New Payment Model for Recorded Music 10/9/2007 \| published by: Generator Research Limited ... a record label would more closely resemble that of a music publishing company. Under the new model, consumers would be able to obtain digital song files for free, but they would pay each time they ... \| read more...	$390.00
Future of Recorded Music Industry, Part 3: Out of the Darkness, into the Light 9/20/2007 \| published by: Generator Research Limited ... technological change. Today, these trends are slowing destroying the music industry but, with System-V, we show how they could be harnessed and used to generate a new category of revenue that could be enjoyed by ... \| read more...	$590.00
Future of Recorded Music Industry, Part 2: Consumption 9/4/2007 \| published by: Generator Research Limited ... the music industry. Perhaps surprisingly, it has also blind-sided many people in the technology industry. The result has been a communication breakdown between the two industries, with each side seemingly incapable of understanding the other’s ... \| read more...	$390.00
Future of the Recorded Music Industry (Part 1: Value and Payment) 8/6/2007 \| published by: Generator Research Limited ... focussed on the value of recorded music and how willing consumers are to pay for it. The results, analysis and implications are eye-opening and reveal the true extent of the music industry’s woes. The report ... \| read more...	$990.00
Mobile Social Networking 6/12/2007 \| published by: Generator Research Limited ... social networking market is structured, how it works and what the success formula is. For each of the five profiled companies, the report first describes the service proposition and then explains the company’s market position ... \| read more...	$390.00
Mobile Advertising Revisited (Part 2) 5/9/2007 \| published by: Generator Research Limited ... mobile advertising, and a number of related issues. The survey revealed dramatic differences between the various types of mobile advertising. Key Topics: 10 Types of Mobile Ad Analysed Opt-in vs. Opt-out Success Criteria: Figure of ... \| read more...	$990.00
Consumer Research: DRM What will be the effect of removing DRM from online music? 4/17/2007 \| published by: Generator Research Limited ... restrictions that are imposed by DRM. Survey respondents comprised 405 online users in the United Kingdom spanning the age band 15 to 65 years, each of whom said they had a collection of digital music. \| read more...	$590.00
Consumer Survey: DRM vs. DRM-free 4/17/2007 \| published by: Generator Research Limited ... whom said they had a collection of digital music. Key Topics: Most annoying usage restriction; Increase in digital expenditure if DRM removed; Propensity to share digital vs. CD albums; Changes needed to just buy digital ... \| read more...	$590.00
Mobile Advertising Revisited (Part 1) 3/30/2007 \| published by: Generator Research Limited ... to create viable mobile advertising sales points. Key Topics: Benefits to Advertisers & Agencies Market Developments & Analysis Platform Review 1: Amobee Platform Review 2: Nokia Ad Service Different Types of Mobile Ad Inventory Mobile ... \| read more...	$390.00
Mobile Internet & Web 2.0 3/5/2007 \| published by: Generator Research Limited ... first reviews the status of the fixed internet by explaining the significance of Web 2.0 and describing several key trends, such as AJAX and the emerging widget economy. Next, the report provides a detailed explanation ... \| read more...	$390.00
Apple iPhone 2/12/2007 \| published by: Generator Research Limited ... Apple. There’s no doubt that the mobile platform will have an important role to play as the digital music market develops. But the challenge for the mobile industry is that the digital media sector is ... \| read more...	$310.00
Digital Music Distribution Time for a New Approach 1/22/2007 \| published by: Generator Research Limited ... time provide rights holders and entrepreneurs with the means to monetise existing user behaviour, which is to copy and share digital content on a mass scale. The music industry is at a strategic crossroads and ... \| read more...	$990.00
DRM: The Weakest Link? An Analysis of Why DRM Isn’t Working 12/11/2006 \| published by: Generator Research Limited ... has been a “disaster,” a major change of heart from a few years ago. These people are so concerned that they are examining the feasibility of licensing their music for sale without DRM. But at ... \| read more...	$295.00
Online Advertising: An Opportunity for the Music Industry? 11/20/2006 \| published by: Generator Research Limited This report analyses the extent to which record labels could enjoy a new revenue stream by placing ads on the websites of their artists. Three different business strategies are described and contrasted in detail. \| read more...	$310.00
Digital Music Adoption: Roadblock Ahead - Analysis, Scenarios and Solutions 11/6/2006 \| published by: Generator Research Limited ... number of companies who operate incompatible technology platforms. Apple, the first player to enter the market, will soon be joined by Microsoft and other companies are also likely to enter the fray - players like ... \| read more...	$371.00
Digital Media Kiosks Turning - Disappointment into Success 10/30/2006 \| published by: Generator Research Limited ... selling digital media from in-store kiosks seems dubious to many in the industry. According to the market consensus, the future of entertainment retail lies online, not at bricks and mortar stores, and so companies pursing ... \| read more...	$295.00
Music Retail: Hit or Flop? - Three Success Stories From the U.S. 10/23/2006 \| published by: Generator Research Limited ... music industry. Elsewhere, UK-based HMV has been struggling for some months to find a strategy capable of delivering sustainable growth. Previously recognised as strategically challenged, it now seems as though the music retail sector is ... \| read more...	$295.00
Rethinking Music Rights - A New Model for the Digital Economy 10/9/2006 \| published by: Generator Research Limited ... far the music publishing industry has been relatively unaffected. Will this remain the case? This report analyses one way in which digital music could change the way the music publishing industry works. The increasing overlap ... \| read more...	$473.00
Mobile Advertising A Creative Brief for a New Industry 10/2/2006 \| published by: Generator Research Limited ... marketing is a core function and the mobile phone is a strategically important device. As one example, the marketing process for a new album, perhaps released in a mini format, could include a campaign where ... \| read more...	$295.00
Mobile Phones: Technology Roadmap Entertainment-focussed Devices in 2012 9/25/2006 \| published by: Generator Research Limited ... factors relates to limitations imposed by the device. This report presents a clear roadmap for entertainment-focussed mobile devices and provides executives with a solid understanding of where the industry currently is in its development cycle ... \| read more...	$371.00
Syndication and Social Networking Thinking Beyond MySpace 9/11/2006 \| published by: Generator Research Limited ... offering third-party brands and advertisers new channel and promotional opportunities. The concept is based on adding a new dimension to the personalisation features that are standard with today’s leading social networks, but which are mainly ... \| read more...	$257.00
Ad-supported Music Services - Making a Business Out of Free Music 8/28/2006 \| published by: Generator Research Limited ... by handing over hard cash, but by agreeing to view ads. The idea is simple enough: money paid by advertisers to place ads is shared between the music service provider and the rights holders, hopefully ... \| read more...	$295.00
iTunes in Europe: Legal Troubles Brewing? Status, Analysis and Outlook 8/21/2006 \| published by: Generator Research Limited ... of global music sales. But the company's closed, non-interoperable approach is causing concern to consumer rights representatives, government departments and regulatory authorities. Three Nordic markets have said that Apple's approach is illegal. Meanwhile, in France, ... \| read more...	$295.00

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