This study discusses the world Web analytics market. The value proposition of measuring and managing the performance of Web sites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors - Adobe, Google, IBM, Webtrends, and Yahoo! - and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the Web and online analytics industry and market is expected to experience considerable and consistent market growth.
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