Voice of the Customer: Perceptions and Behaviors Toward Air Conditioning Market


September 1, 2009
54 Pages - SKU: MC2523956
License type:
Countries covered: Indonesia, Thailand, Australia



The research measures APAC consumers’ brand awareness, brand perceptions, current brand ownership, and features deemed important in air conditioner products. This research surveyed air conditioner owners/consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.



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