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Countries covered: United States
Video-on-demand Technology Rollout to Drive U.S. Market for Video Servers The success of video-on-demand (VOD) technology has a significant bearing on the video server market since these systems are mission critical for enabling VOD. By streaming and storing content, video servers help provide viewers with more freedom in the choice of content and flexibility in scheduling. With widespread deployment of VOD applications, added revenue streams are expected, especially from the Internet and cable segments as entertainment companies and corporate entities are increasingly using streaming technology on their web sites. This Frost & Sullivan research examines the U.S. Video Server Markets. It offers revenue forecasts by market segments as well as provides global guidance and covers key drivers and restraints affecting growth of the market. It also provides strategic recommendations to overcome market challenges. The report has been segmented into four video server markets - Internet, intranet, broadcasting, and cable/telco. Increased Applications for Video Server Technology across Segments Expands Growth Television and news stations have started using video server technology for news broadcasts and features on their web sites to provide visitors with streaming video. This technology has been used by VOD to provide consumers with access to libraries of digital shows, movies, and other media. Subscribers will also be able to view enriched, near-DVD-quality films over the Internet for a small fee. With deployment of VOD applications over the Internet, there has been a lot of demand for sports and niche programming. Enterprises use video server technology to create product demonstrations, CEO addresses to investors, and most importantly, corporate education and training. "Video server products can help effectively target and specify the training and education needs of particular employees and partners," observes the analyst. The popularity of video conferencing, corporate communications, and training presents a significant opportunity to vendors. The hospitality industry also offers prospects for growth as hotels have begun to provide digital cable service to customers’ rooms. Prevalence of Digital Media Applications Augments Need for Video Servers "The Federal Communications Commission mandate to digitize broadcast signals is one of the prime opportunities for video server vendors," states the analyst. Compliance with this directive will mean that there will be a need for video servers in the various verticals that use digital media applications. However, with declining storage and hardware costs, broadcasters are stalling their investments in infrastructure because they hope to purchase video servers at cheaper prices in future. Video severs are capable of delivering digital video media in Internet, intranet, broadcasting, and cable/telecom environments. By leveraging its technologies through strategic partnerships with allied industries, video server companies will be able to consolidate their core competencies and thereby, gain market shares. "Market participants’ survival will hinge on the level of functionality, scalability, and reliability they can provide to their customers," notes the analyst. |
Additional Information
The following technologies are covered in this research:
The report has been segmented into four video server markets - Internet, intranet, broadcasting, and cable/telco.
Internet: The Internet market is defined as video streaming done by an organization for mass consumption by consumers outside the organization over the public Internet. Video server products in the Internet segment are predominantly software products.
Intranet: The intranet vertical is defined as content dispersed over a corporation's private internal network for internal consumption such as over a Local Area Network (LAN) and Wide Area Network (WAN). The content could be used for corporate communications, corporate education and corporate training. Video-on-demand (VOD) applications used in the hospitality industry are largely done over an intranet and are therefore included in this segment.
Broadcasting: Traditionally the broadcasting vertical has been split into two sub-segments: Uncompressed and compressed video server systems. The primary focus of the report for the broadcasting vertical will be on the compressed video server segment. The main applications for this segment are broadcast recording, storage, and delivery.
The cable/ telco market: The cable/ telco market is defined as cable head-ends and telco central offices and include cable TV and communications providers, excluding the hospitality sector. The main application for video server technology in this vertical is to enable digital storage of content and enable video-on-demand (VOD) applications.
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