2012 United States CXOs’ Choice: Mobile Devices

Additional Information

Report Excerpt

Among the various mobile communication and computing products/services covered in this research, nearly all U.S. CXOs use/own laptops/notebooks which is consistent with the past few years of data. Of all features surveyed, U.S. CXOs want their laptop/notebook to work every time they use it (reliability) and for it to be a quality product; all other features are less important.

Since Frost & Sullivan began covering the laptop/notebook market, a distinct trend developed: significantly more CXOs now own two or more laptop/notebooks, primarily to have devices to separate their business and personal functions. With the significant uptake of laptop computers, desktop computers are burdened by negative results as desktop ownership steadily declines. Furthermore, increased laptop ownership is likely related to changing perceptions of how laptops can be used–now diversified to both business and personal.

Dell continues to be the most owned brand of laptop/notebook since 2010. However, even though Apple is building a strong reputation for work/business use laptops, Apple is most owned as a personal laptop. Furthermore, Apple and Dell are both perceived as leading laptop brands for work/business purposes. However, Apple is ranked in a class by itself for personal use (Tier I). For personal use, Dell falls to a Tier II position, joining HP.