In this Frost & Sullivan survey of 401 automotive technicians, respondents reveal their brand and purchase channel preferences, the factors affecting their brand and channel choices, and their purchasing and spending habits. Respondents are full-time automotive technicians, primarily employed in independent garages/repair shops, franchised garages/repair shops, and automotive dealerships. Five product categories are investigated in depth: hand tools, hand-held scan devices, power tools, tool storage devices, and pneumatic/air tools. The growing presence of hybrid, electric, and other alternative fuel vehicles in the automotive service market is briefly considered.
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